Digital Marketing Specialist - Financial Services

Job Description

SMIFS Limited looking for a highly skilled and performance-oriented Digital Marketing Specialist to join our growing team. The ideal candidate will have hands-on experience in lead generation, SEO (with a focus on financial services), PPC campaigns, social media marketing, landing page creation , and CMS management . You should be capable of planning, executing, and optimizing campaigns across multiple channels to drive qualified leads, increase brand visibility, and deliver measurable ROI. A working knowledge of HTML, Photoshop, CMS plugins , and marketing analytics is essential for this role. Key Responsibilities: Design and execute result-driven digital marketing strategies to generate qualified leads and enquiries Conduct SEO optimization (on-page and off-page), focusing on financial services keywords for Google first-page ranking Manage and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn Create engaging social media content and schedule regular posts to grow audience engagement Develop and implement content marketing plans aligned with lead-generation goals Design and manage landing pages using CMS platforms and plugins to capture leads effectively Prepare and analyze performance reports using Google Analytics and other tools (e.g., SEMrush, Ahrefs) Manage and update CMS & CRM platforms (e.g., WordPress, HubSpot, ZOHO, Salesforce, SugarCRM) Collaborate with cross-functional teams on marketing assets and campaigns Provide support on digital marketing tasks and special assignments as needed Requirements: Minimum 3-5 years of experience in digital marketing, preferably in the financial services domain Expertise in SEO, PPC, Google Ads, Meta Ads, LinkedIn marketing and lead generation strategies Strong understanding of landing page design , including knowledge of HTML, Photoshop , and CMS plugins Hands-on experience in using analytics and tracking tools (Google Analytics, Search Console, SEMrush, Ahrefs) Proficiency with CMS platforms (especially WordPress) and CRM systems Excellent communication, content writing and interpersonal skills Ability to work independently and manage multiple campaigns simultaneously Why Join Us: Work on high-impact projects in the financial services industry Opportunity to implement creative ideas and lead strategic campaigns Flexible working environment with room for professional growth Collaborative and performance-driven team culture If youre passionate about digital marketing, tech-savvy, and ready to make a measurable impact, wed love to hear from you. Apply Now and elevate your digital marketing career! Job Types: Full-time, Permanent Pay: No Bar for the deserving prospect Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift Work Location: In person (Work at Office) Interested prospects may share their CV at - resume@smifs.com