Digital Marketing Specialist (For Bazana Foods)

Job Description

Key Responsibilities Digital Marketing: Plan and execute multi-channel campaigns across search (SEO/SEM), social media, display, and email. Manage and optimize paid campaigns via Google Ads, Facebook, and other platforms. Conduct A/B testing and conversion rate optimization to enhance campaign effectiveness. Monitor and improve brand visibility and online reputation across platforms. Collaborate with content and design teams to ensure brand consistency. Leverage marketing automation tools to streamline communication and engagement. Stay ahead of digital trends and bring innovative ideas to the table. E-commerce (D2C): Drive sales performance across e-commerce platforms through strategic campaigns and product optimization. Ensure online storefronts (own site + marketplaces) are visually appealing and up-to-date. Manage Amazon Seller Central and FBA operations effectively. Optimize product listings with A+ content, SEO, and enhanced customer experience. Supervise order fulfilment, inventory management, and P&L performance. Analyze shopping trends and generate actionable insights for platform and product improvements. Lead efforts to deliver best-in-class customer service and retention strategies. Must-Have Skills Google Ads, SEO/SEM, and social media advertising experience. Web analytics (e.g., Google Analytics), reporting, and marketing automation expertise. Experience with affiliate marketing, online reputation management, and A/B testing. Proficiency in Microsoft Office, Helium 10, and familiarity with Seller Central. Strong communication, analytical, and project management skills. Knowledge of CRM platforms and emerging marketing technologies is a plus. Qualifications Graduate/MBA in Marketing, Business, or related field. 35 years of relevant experience in digital marketing and/or e-commerce. Why Join Us? Work on exciting digital and e-commerce projects that make a real impact. Collaborate with a passionate, creative, and high-performing team. Opportunity to grow your skills in a fast-paced, startup-like environment.