Digital Marketing Specialist

Job Description

We are seeking a highly creative and results-driven Digital Marketing & Design Expert with a strong focus on visual communication, to elevate our real estate brand and drive lead generation. This role requires a minimum of 3 years of experience in comprehensive digital marketing, with a proven track record in design. Key Responsibilities: Digital Marketing Strategy & Execution: Develop and implement holistic digital marketing strategies encompassing SEO, SMM, SEM, and PPC campaigns tailored for the real estate industry. Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximize ROI and lead generation. Conduct thorough keyword research, competitive analysis, and market trend analysis to inform strategy. Monitor, analyze, and report on campaign performance using analytics tools, providing actionable insights for continuous improvement. Implement inline lead generation strategies and optimize landing pages for conversions. Stay updated with the latest digital marketing trends, tools, and best practices. Website Management & Design (Major Part): Website Design & Development: Conceptualize, design, and develop visually appealing and user-friendly websites with a strong emphasis on real estate aesthetics and functionality. Website Maintenance: Ensure website uptime, security, speed, and overall performance. Regularly update content, plugins, and themes. UI/UX Design: Optimize user interface (UI) and user experience (UX) to enhance website navigation, engagement, and conversion rates. Implement best practices for mobile responsiveness and cross-browser compatibility. Graphic Design & Visual Content Creation (Major Part): Logo Design: Create compelling and memorable logos that align with our brand identity. Marketing Collateral Design: Design high-quality and impactful flexi banners, flyers, brochures, and other print/digital marketing materials. Graphics for Digital Platforms: Produce engaging graphics for social media, email marketing, website banners, and online advertisements. Video Editing: Plan, shoot (if required), and edit compelling property videos, testimonials, and promotional content for various digital channels. Develop visual storytelling that effectively showcases properties and highlights key features. Social Media Marketing (SMM): Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across relevant platforms (Facebook, Instagram, LinkedIn, YouTube, etc.). Create compelling and visually rich social media content (images, videos, stories, carousels). Manage social media communities, respond to inquiries, and foster positive brand interactions. Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Implement on-page and off-page SEO strategies to improve organic search rankings and website visibility. Conduct technical SEO audits and resolve any issues. Manage and optimize SEM campaigns, including ad copy, bidding strategies, and landing page relevance. Content Creation & Ideation: Contribute to content strategy by suggesting visually-driven content ideas (e.g., virtual tours, interactive property maps, lifestyle videos). Collaborate with content writers to ensure visual elements complement written content. Qualifications: Minimum 3 years of hands-on experience in a comprehensive digital marketing role, with a strong portfolio showcasing design expertise. Proven expertise in: Website Design, Development & Maintenance Graphic Design (Logo, Flexi, Banner, Flyer, Brochure) Video Editing UI/UX Design SEO (Search Engine Optimization) SMM (Social Media Marketing) SEM (Search Engine Marketing) PPC (Pay-Per-Click) Advertising Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) or similar tools. Strong understanding of web design principles, including HTML, CSS, and potentially JavaScript (basic understanding preferred). Demonstrable experience with website content management systems (CMS) like WordPress. Solid understanding of digital marketing analytics tools (e.g., Google Analytics, Google Search Console, Facebook Ads Manager). Excellent communication, presentation, and interpersonal skills. Ability to think creatively and strategically, translating marketing objectives into compelling visual and digital experiences. Strong organizational skills and ability to manage multiple projects simultaneously under deadlines. Knowledge of the real estate industry and market trends in Zirakpur, Punjab, and broader India is a significant advantage. Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field preferred. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person