Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to manage all search engine optimization and paid media marketing activities. JOB RESPONSIBILITIES Performing ongoing keyword research including discovery and expansion of keyword opportunities Responsible for bid management and optimization of multi-market PPC campaigns to agreed campaign/profitability targets Running various ads on paid channels (Google ads, FB/Meta Ads, LinkedIn ads etc.)- Keyword and audience persona research. Creating Re-marketing campaigns- Adjust budget & Optimize bids to gain better ROI Researching and implementing content recommendations for organic SEO success Track, report and analyze website analytics Research and implement the latest search engine optimization recommendations and best practices Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc. Will be responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities. JOB REQUIREMENTS 5-7 years of experience as an SEO Strategist and PPC specialist role In-depth experience with website tools (e.g, Google Analytics, Google Webmaster, Ahref, SEMrush Ranking, etc) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing. Strong organizational, time management, and analytical skills Team player Experience with Social media is a plus Excellent Written and Communication Skills