Digital Marketing Specialist

Job Description

We are looking for a creative and tech-savvy Digital Marketing Executive to lead and execute online marketing strategies for our company products. The ideal candidate will be responsible for enhancing brand visibility, generating leads, driving website traffic, and managing our presence across digital platforms. Key Responsibilities: Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising. Manage and optimize company websites and e-commerce platforms for user experience and search visibility. Create engaging content for digital channels, including product descriptions, blog posts, banners, and social media posts. Develop and manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, etc. Handle social media accounts, grow audience engagement, and manage customer interactions. Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, and others. Conduct keyword research and implement SEO strategies for improved organic rankings. Collaborate with the design, sales, and product teams for aligned messaging and promotions. Requirements: Bachelor’s degree in Marketing, Digital Media, Communication, or a related field. 1–3 years of experience in digital marketing, preferably in the textile, fashion, or e-commerce sector. Strong understanding of performance marketing, SEO, PPC, and social media platforms. Familiarity with CMS tools (e.g., WordPress), email marketing software, and e-commerce platforms (e.g., Shopify, Magento). Proficiency in tools like Google Ads, Meta Business Suite, Google Analytics, SEMrush, or similar. Good writing and visual content skills; basic design knowledge (Canva, Adobe) is a plus. Strong analytical mindset and ability to multitask in a fast-paced environment. Preferred Skills: Knowledge of textile products and seasonal trends. Experience with influencer marketing and online PR. Video marketing and content creation skills are a bonus. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Willingness to travel: 25% (Preferred) Work Location: In person Expected Start Date: 31/05/2025