Digital Marketing Specialist (PPC/SEM)

Job Description

We're Hiring: Digital Marketing Specialist (PPC/SEM) (4+ Years Experience) Join Our New Kochi Office! We are a multinational company headquartered in the UAE, expanding to India with a new office in Infopark, Kochia leading IT hub in the region. This is an exciting opportunity to be part of our journey from the very beginning, contributing to the growth and success of our Indian operations. Role: Digital Marketing Specialist (PPC/SEM) Experience: 4+ years Location: Kochi, Infopark (Hybrid work options available) Industry: AdTech Package: Excellent salary & benefits We are seeking a Digital Marketing Specialist (PPC/SEM) to manage, optimize, and execute display advertising campaigns across the Google Display Network (GDN). This role involves setting up campaigns, monitoring performance, troubleshooting issues, and providing data-driven insights to enhance ad effectiveness. The ideal candidate should have a strong understanding of Google Ads, programmatic display advertising, audience targeting, and campaign optimization. Role & Responsibilities: Set up, manage, and optimize Google Display Network (GDN) campaigns, including audience targeting, bidding strategies, and creative placements. Collaborate with creative teams to ensure ad designs align with best practices and campaign objectives. Analyze key metrics (CTR, CPC, CPA, ROAS, conversion rates) and adjust campaigns for maximum effectiveness. Conduct A/B testing to improve ad creatives, placements, and targeting strategies. Brainstorm new and creative growth strategies. Identify and resolve issues related to ad delivery, tracking discrepancies, and performance fluctuations. Collaborate with internal teams to create landing pages, Ads and optimize user experience. Recommend strategies for budget allocation, bid adjustments, and audience targeting improvements. Run profitable campaigns in assigned countries reporting directly to the line managers. Required Skills & Qualifications: 4+ years of experience in Google Display Network (GDN) advertising and programmatic display campaigns. Proficiency in Google Ads, Google Display & Video 360 (DV360), Google Analytics, and Google Tag Manager . Strong analytical skills with experience in data-driven decision-making. Knowledge of display ad formats, responsive display ads, and HTML5 banner ads. Ability to work in a fast-paced, results-oriented environment. Strong communication and problem-solving skills. Advanced MS Excel user. Knowledge of platforms like PowerBi and Data Studio is a plus. Up to date with the latest trends and best practices in online marketing and measurement. Prior experience in CC Submit campaigns is a plus. Prior experience in managing DCB or VAS campaigns in a telecom environment is a plus. Why Join Us? Be part of a new chapter in a fast-growing multinational company Work in performance digital marketing, an exciting and evolving industry Enjoy a competitive salary, excellent benefits, and hybrid work options Work in Infopark, Kochi, surrounded by top IT companies Apply Now and Be part of something new. Grow with us!