Digital Marketing Specialist

Job Description

Job Summary: We are seeking a results-driven Digital Marketing Expert to lead product promotion efforts and enhance brand visibility across digital platforms. The ideal candidate will be adept at leveraging SEO, social media, paid advertising, email marketing, and content strategies to drive engagement and conversions. Key Responsibilities: Develop and implement digital marketing strategies to promote products effectively. Optimize SEO and SEM campaigns to improve search visibility and traffic. Manage and execute paid advertising campaigns across platforms like Google Ads and social media. Create and oversee engaging content (blogs, videos, graphics, emails) to boost product awareness. Monitor and analyze performance metrics (CTR, CPC, ROAS, conversions) to optimize marketing efforts. Leverage influencer and affiliate marketing to amplify product reach. Collaborate with design, sales, and product teams to ensure marketing aligns with brand goals. Stay up-to-date with industry trends and digital marketing innovations. Required Skills & Qualifications: Proven experience in digital marketing (with a focus on product promotion). Strong expertise in SEO, PPC, and social media marketing . Excellent analytical skills with experience in Google Analytics and marketing tools. Creativity and storytelling ability to craft compelling campaigns. Experience with marketing automation tools (HubSpot, Mailchimp, etc.). Strong communication and teamwork skills . Preferred Qualifications: Certifications in digital marketing (Google Ads, HubSpot, Facebook Blueprint, etc.). Experience in e-commerce marketing is a plus.