Digital Marketing Specialist

Job Description

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for managing our clients' social media channels, as well as planning, executing, and optimizing digital advertising campaigns across platforms such as Meta (Facebook, Instagram & LinkedIn) and Google Ads. Key Responsibilities Manage and grow clients social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) Develop, implement, and optimize Meta Ads (Facebook/Instagram/LinkedIn) and Google Ads campaigns Conduct keyword research, audience targeting, and ad copy creation Monitor, analyze, and report on campaign performance with actionable insights Collaborate with the content and design teams to create engaging and high-performing ad creatives Stay up-to-date with the latest digital marketing trends and platform updates Handle client communications and present campaign performance reports Key Skills Proficient in Meta Ads Manager & Google Ads (Search, Display, Video, Remarketing) Social media management tools Strong understanding of audience segmentation and performance metrics Basic knowledge of SEO and Google Analytics Excellent communication and client-handling skills Creative thinking and problem-solving abilities Experience with Canva, Photoshop, or similar tools is a plus Desired Candidate Profile Bachelors degree in Marketing, Communications, or a related field 1-3 years of experience in digital marketing or paid advertising Google Ads and/or Meta certification is a plus Strong attention to detail and a proactive attitude Ability to work in a fast-paced, team-oriented environment Location Vaishali Ghaziabad (Near Anand Vihar Delhi) Please feel free to send us your resume via email in digital format. Please ensure to include details about your education, type and duration of work experience, past and current employers, current and expected compensation, as well as the position or role you are applying for. We look forward to receiving your application. Send us your resume at hr@webindiamaster.com Show more Show less