Job Description

Job description Responsibilities Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing,email, social media and display advertising campaigns, in line with brand plans and business priorities Working with content marketing and design teams to create suitable content for each stage of a customers digital journey Reviewing and optimizing the design and content of all online assets including the company website and social media pages Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels Using A/B testing to optimize digital marketing performance Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio Working on Search Engine Optimization and app store optimization Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders Expert in Google Analytics and Adobe Analytics. Requirements Google AdWords Search Engine Optimization Search Engine Marketing Social Media Marketing Website Design Brand Storytelling Excellent Communication Skills Job Location: Hyderabad Job Type: Full-time