Job Description

Hiring for US based MNC, pls Apply if following Job Description suits your aspirations. We are seeking a highly motivated and results-driven Digital Marketing Strategist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms. This role requires a strategic thinker with a creative approach to digital marketing, along with a strong understanding of analytics and data-driven decision-making. Develop comprehensive digital marketing strategies aligned with business goals, target audience, and brand objectives. Conduct market research to identify trends, audience behaviors, and competitor strategies. Define key performance indicators (KPIs) to measure the effectiveness of digital campaigns. Plan and execute digital marketing campaigns across various channels including social media, email marketing, paid search (PPC), SEO, and display advertising. Oversee the creation of engaging content and ads that resonate with the target audience. Manage budgets and allocate resources effectively to maximize ROI on campaigns. Optimize website content and structure to improve organic search rankings and drive traffic. Utilize SEM strategies to increase visibility through paid search ads (Google Ads, Bing Ads, etc.). Monitor and adjust SEO and SEM campaigns based on performance metrics. Develop and implement social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. Create and curate engaging content, manage social media calendars, and monitor engagement. Analyze social media trends and adjust strategies accordingly. Design and execute targeted email campaigns to nurture leads, promote products, and increase customer retention. Segment email lists to ensure personalized and relevant messaging. Track email campaign performance and adjust strategies based on open rates, click-through rates, and conversions. Use analytics tools (Google Analytics, social media insights, etc.) to track and measure campaign performance. Generate reports on key metrics such as traffic, conversions, ROI, and customer acquisition costs. Provide actionable insights to optimize ongoing campaigns and future strategies. Work closely with the creative, content, and sales teams to ensure consistency in messaging and alignment with overall marketing goals. Collaborate with other departments to integrate digital marketing efforts into broader organizational objectives.