Digital Program Manager (Web & Marketing Ops)

Job Description

About the Role: We are seeking an experienced and highly organized Digital Program Manager to lead the orchestration of our digital release lifecyclefrom web updates to campaign launches. This role bridges the gap between our content, SEO, development, analytics, and paid media teams to ensure every initiative goes live with precision, speed, and measurable impact. You will own the digital release workflow, monitor performance, and drive alignment across departments—ensuring high-quality web experiences that support user engagement and business conversion goals. Key Responsibilities: Digital Release Management Own and manage the digital release calendar with clear timelines, dependencies, and stakeholders Coordinate all steps in the digital workflow: Content creation and SEO optimization Development and QA Analytics tracking setup (GA4, UTM) Advertising campaign alignment Final approval and go-live Serve as the single point of accountability for timely, error-free website and campaign launches Quality Control & Site Performance Conduct pre-launch QA using tools like SEMrush, Screaming Frog, and PageSpeed Insights Ensure pages meet SEO, mobile responsiveness, and accessibility standards Monitor uptime, site speed, and technical health post-release Cross-Functional Alignment Facilitate weekly syncs across content, SEO, dev, analytics, and media teams Act as a communication hub and escalation point for blockers Maintain documentation, checklists, and release SOPs to standardize execution Continuous Improvement Run post-release retrospectives to identify gaps and refine processes Monitor performance analytics and implement lessons learned into future cycles Ensure roadmap visibility and alignment across marketing and product functions Key Performance Indicators (KPIs) Category KPI Release Management % of website releases delivered on time Website Health Website uptime, load speed, SEO error rate User Engagement Bounce rate, average session duration, total page views Conversion Form submissions, content downloads, demo requests Roadmap Delivery % of digital roadmap items delivered on schedule Internal Alignment Stakeholder satisfaction score or feedback post-launch Issue Resolution Average time to resolve web-related issues or bugs Required Skills & Experience: 3–6 years of experience in digital program management, project management, or web operations Solid knowledge of SEO, analytics tracking (GA4, GTM), UTM tagging, and CMS workflows Proficiency with SEMrush, Google PageSpeed, Search Console, and QA auditing tools Familiarity with project tools like Asana, Jira, Notion, or Trello Strong written and verbal communication skills; able to align cross-functional teams Organized, proactive, and focused on continuous process improvement Tools You’ll Use: Google Analytics 4, Tag Manager, Looker Studio SEMrush, Screaming Frog, PageSpeed Insights CMS platforms (e.g., WordPress, Webflow) Project & collaboration tools (Asana, Notion, Jira, Slack) Microsoft products (Docs, Sheets, Slides) Success in This Role Looks Like: Digital releases go live on time, fully optimized, and error-free Stakeholders are informed, engaged, and aligned Website engagement metrics improve with each iteration Technical SEO issues and bugs are identified and resolved proactively Campaigns launch with full tracking, aligned messaging, and measurable ROI