Role: Business Development Manager Role Definition: The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization brand and services to achieve sales targets and market expansion goals. Deliverables: Market Research and Analysis Customer Acquisition and Pipeline Development Customer Relationship Management Sales Process Management Reporting and Performance Analysis Key Responsibilities: Prospecting and Customer Acquisition: Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities. Prospect potential customers from different channels - Clinicians, Corporate hospitals, SIS, Franchisee partners, Corporate Industry, etc. Reach out to a minimum of 200 new prospects each month. Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month. MSL Development and Management: Develop and update an MSL of minimum 150 potential customers every quarter for conversion, engagement and building brand visibility Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day. Customer Profiling and Needs Assessment: Create profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment. Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts. Solution Offering: Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings. Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience. Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion. Account Management: Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have. Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter. Sales Process Management: Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics. Prepare reports and presentations on sales performance, sales funnel status, and market insights every month. Success Metrics: Generate at least 25 qualified leads per month Conduct a minimum of 10 meetings with potential customers daily Achieve a 30% conversion rate on presented proposals Achieve minimum 75% MSL productivity

Laboratory Technician Mission: The mission of the position Laboratory Technician is to drive sustainable growth and foster strategic partnerships, through innovative approaches, relentless pursuit of new opportunities, and a commitment to customer success, our Laboratory Technician play a pivotal role in positioning our organization as a market leader. Guided by integrity, collaboration, and a passion for excellence, we strive to create lasting value for our customers, stakeholders, and the company as a whole. Job Responsibilities: 1. Sample Handling and Processing: Specimen Collection and Preparation: Collect, label, and prepare patient samples with utmost accuracy and adherence to protocols. Ensure proper handling and storage of specimens to maintain sample integrity. Laboratory Testing: Conduct a variety of diagnostic tests following established procedures and safety protocols. Operate laboratory equipment such as analyzers, microscopes, and centrifuges proficiently. Perform quality control checks to ensure accuracy and precision of test results. 2. Analysis and Reporting: Data Analysis: Analyze test results meticulously, recording and interpreting findings accurately. Document and maintain comprehensive records of all tests conducted and results obtained. Report findings promptly to supervisory personnel for further review or action. 3. Equipment Maintenance and Calibration: Instrument Maintenance: Perform routine maintenance on laboratory equipment to ensure proper functioning. Calibrate and troubleshoot equipment issues promptly or report them to the appropriate personnel. Maintain inventory of reagents, supplies, and equipment, ensuring adequate stock levels. 4. Quality Assurance and Compliance: Quality Control: Adhere strictly to quality control and quality assurance procedures, following regulatory guidelines. Participate in proficiency testing programs to validate laboratory procedures and maintain accuracy. Assist in the implementation of quality improvement initiatives to enhance laboratory operations. 5. Safety and Hygiene: Safety Protocols: Maintain a clean and sterile laboratory environment, following safety protocols at all times. Dispose of bio hazardous materials and waste in accordance with established procedures. Adhere to infection control measures and ensure compliance with safety regulations. *This job description provides a general outline of responsibilities and qualifications and is not exhaustive. The role may be required to perform additional duties as necessary for the smooth functioning of the business. Qualification A diploma or associate degree in Medical Laboratory Technology, Clinical Laboratory Science, or a related field. Previous experience (1-2 years) in a laboratory setting, especially in diagnostic or clinical laboratories, is advantageous. Proficiency in conducting various laboratory tests and operating laboratory equipment. Knowledge of laboratory procedures, protocols, and safety measures. Ability to perform quality control checks and maintain accurate records of tests conducted. Strong analytical and problem-solving skills to interpret test results accurately. Attention to detail and precision in handling and processing specimens. Capability to manage multiple tasks efficiently in a fast-paced laboratory setting. Flexibility to adapt to changing priorities and work schedules. Good communication skills to interact effectively with colleagues and superiors. Ability to work collaboratively in a team-oriented environment.

Laboratory Technician Mission: The mission of the position Laboratory Technician is to drive sustainable growth and foster strategic partnerships, through innovative approaches, relentless pursuit of new opportunities, and a commitment to customer success, our Laboratory Technician play a pivotal role in positioning our organization as a market leader. Guided by integrity, collaboration, and a passion for excellence, we strive to create lasting value for our customers, stakeholders, and the company as a whole. Job Responsibilities: 1. Sample Handling and Processing: Specimen Collection and Preparation: Collect, label, and prepare patient samples with utmost accuracy and adherence to protocols. Ensure proper handling and storage of specimens to maintain sample integrity. Laboratory Testing: Conduct a variety of diagnostic tests following established procedures and safety protocols. Operate laboratory equipment such as analyzers, microscopes, and centrifuges proficiently. Perform quality control checks to ensure accuracy and precision of test results. 2. Analysis and Reporting: Data Analysis: Analyze test results meticulously, recording and interpreting findings accurately. Document and maintain comprehensive records of all tests conducted and results obtained. Report findings promptly to supervisory personnel for further review or action. 3. Equipment Maintenance and Calibration: Instrument Maintenance: Perform routine maintenance on laboratory equipment to ensure proper functioning. Calibrate and troubleshoot equipment issues promptly or report them to the appropriate personnel. Maintain inventory of reagents, supplies, and equipment, ensuring adequate stock levels. 4. Quality Assurance and Compliance: Quality Control: Adhere strictly to quality control and quality assurance procedures, following regulatory guidelines. Participate in proficiency testing programs to validate laboratory procedures and maintain accuracy. Assist in the implementation of quality improvement initiatives to enhance laboratory operations. 5. Safety and Hygiene: Safety Protocols: Maintain a clean and sterile laboratory environment, following safety protocols at all times. Dispose of bio hazardous materials and waste in accordance with established procedures. Adhere to infection control measures and ensure compliance with safety regulations. *This job description provides a general outline of responsibilities and qualifications and is not exhaustive. The role may be required to perform additional duties as necessary for the smooth functioning of the business. Qualification A diploma or associate degree in Medical Laboratory Technology, Clinical Laboratory Science, or a related field. Previous experience (1-2 years) in a laboratory setting, especially in diagnostic or clinical laboratories, is advantageous. Proficiency in conducting various laboratory tests and operating laboratory equipment. Knowledge of laboratory procedures, protocols, and safety measures. Ability to perform quality control checks and maintain accurate records of tests conducted. Strong analytical and problem-solving skills to interpret test results accurately. Attention to detail and precision in handling and processing specimens. Capability to manage multiple tasks efficiently in a fast-paced laboratory setting. Flexibility to adapt to changing priorities and work schedules. Good communication skills to interact effectively with colleagues and superiors. Ability to work collaboratively in a team-oriented environment.

Role Overview: The Graphic Designer will be responsible for creating visually compelling designs across multiple formats, including static graphics, motion graphics, carousels, videos, website app banners, UI elements, and social media creatives . The role demands a creative mindset, technical proficiency, and a goal-oriented approach to ensure brand consistency and impact-driven design execution . The candidate will collaborate with the social media team, digital marketing team, and other stakeholders to support content strategies, campaigns, and branding initiatives. Key Responsibilities: 1. Visual Content Creation Execution Design high-quality static, carousel, and motion graphics for social media, websites, and offline branding. Create website app banners, UI elements , and marketing assets with a focus on user experience and brand identity . Develop animated videos, GIFs, and short-form content for social media engagement and ads. Ensure a consistent design language across all platforms. 2. Social Media Digital Marketing Support Work closely with the social media team to design creatives for Facebook, Instagram, LinkedIn, Twitter, and YouTube . Develop performance-driven ad creatives for paid campaigns (Google Ads, Meta Ads). Ensure quick turnaround for social media trends, topical content, and real-time engagement posts . 3. UI/UX Website/App Design Support UI/UX improvements for the website and mobile app with well-designed assets and banners. Work on landing pages, infographics, and customer journey visuals to enhance user experience. Align designs with brand guidelines and conversion optimization strategies . 4. Branding Offline Support Design ATL BTL marketing collaterals including posters, brochures, flyers, standees, and outdoor ads. Assist in branding elements for events, conferences, and trade shows . Ensure designs align with offline marketing campaigns and corporate branding guidelines . 5. Interdepartmental Collaboration Work closely with social media, digital marketing, offline marketing, and branding teams to execute campaigns efficiently. Engage with vendors, print agencies, and production teams for high-quality output. 6. Process Performance Optimization Maintain design templates and brand assets for efficiency and consistency. Regularly review and improve designs based on analytics and feedback . Stay updated on design trends, tools, and industry best practices . Key Skills Competencies: Expertise in Design Tools: Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Figma, Canva. Strong Hands-on Experience in: Static Designs (Social Media, Web Banners, Branding Collaterals). Motion Graphics (GIFs, Animated Posts, Video Edits). UI/UX Elements for Websites Apps. Offline Branding Creatives. Creative Thinking: Ability to conceptualize innovative and high-impact designs. Goal-Oriented Approach: Designs should align with brand objectives and campaign goals . Interdepartmental Coordination: Ability to work with multiple teams and deliver on deadlines. Agility Adaptability: Quick response to changing campaign needs and trending topics. KPIs (Key Performance Indicators): Quality Timeliness of Designs - Adherence to deadlines while maintaining high design standards. Engagement Performance of Creatives - Social media reach, ad performance, and campaign impact. Consistency in Brand Identity - Maintaining uniformity across digital and offline designs. Innovation Creativity in Design - Implementation of new design trends and formats . Stakeholder Collaboration Coordination - Smooth execution of projects across teams.

Role Overview: The Digital Marketing Manager will be responsible for driving digital growth, performance marketing, and CRM-based remarketing efforts to enhance brand visibility and lead generation. This includes managing SEO, website/app performance, paid media campaigns, and customer engagement strategies to achieve business objectives. The role requires a data-driven approach to optimize conversion rates, reduce Customer Acquisition Cost (CAC), and improve Lifetime Value (LTV). Key Responsibilities: 1. D2C Digital Growth Website/App Performance Own the end-to-end digital sales funnel for the Website App to maximize conversions. Analyze website/app performance regularly and implement conversion rate optimization (CRO) strategies (landing page enhancements, UI/UX improvements, CTA optimizations). Drive organic traffic growth through SEO, blog strategy, and content marketing . Track, analyze, and report key digital metrics, including traffic, conversions, and ROI for digital channels. 2. Performance Marketing Agency Coordination Collaborate with Google Ads Meta Ads agencies for lead generation and campaign optimization. Optimize ad spend for maximum ROI and reduce Customer Acquisition Cost (CAC) . Implement A/B testing for ads, creatives, and audience segmentation to enhance performance. Manage and optimize remarketing campaigns across Google, Meta, WhatsApp, and Email . 3. CRM Remarketing Across Business Channels Develop and execute lead nurturing and remarketing strategies using Salesforce Marketing Cloud for: D2C Customers (re-engagement, repeat bookings). Partners (Franchise B2B clients) (nurturing, loyalty campaigns). Corporates (lead nurturing and engagement). Hospitals Doctors (digital lead nurturing strategies). Improve customer retention LTV through automated workflows in WhatsApp, SMS, Email Push Notifications by defining customer journeys. Work closely with IT CRM teams to ensure seamless lead tracking, reporting, and analytics . 4. Centralized Sales Revenue Target Achievement Align digital marketing efforts with the overall sales strategy . Drive centralized lead distribution for various sales channels . Collaborate with the sales team call center to improve lead conversion rates . Monitor weekly/monthly KPIs to ensure revenue targets are met. Key Skills Competencies: Strong expertise in Google Ads, Meta Ads, SEO, and Email Marketing . Experience in lead generation and conversion rate optimization . Proficiency in CRM tools (Salesforce Marketing Cloud preferred) . Hands-on experience in remarketing, customer journeys, retention marketing . Strong data and analytics mindset (Google Analytics, CRM tools, LTV analysis). Ability to collaborate with agencies, sales teams, and IT teams . Experience in the healthcare, diagnostics, or e-commerce industry is a plus. KPIs (Key Performance Indicators): Increase in website/app traffic and conversions . Reduction in Customer Acquisition Cost (CAC) and improvement in ROI . Growth in organic traffic and SEO rankings . Lead generation from paid campaigns and digital channels . Customer retention rate and LTV improvement . Effectiveness of remarketing nurturing campaigns (repeat bookings, engagement rates, etc.) . Sales alignment and conversion improvement from digital leads .

Role: Business Development Manager Role Definition: The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization brand and services to achieve sales targets and market expansion goals. Deliverables: Market Research and Analysis Customer Acquisition and Pipeline Development Customer Relationship Management Sales Process Management Reporting and Performance Analysis Key Responsibilities: Prospecting and Customer Acquisition: Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities. Prospect potential customers from different channels - Clinicians, Corporate hospitals, SIS, Franchisee partners, Corporate Industry, etc. Reach out to a minimum of 200 new prospects each month. Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month. MSL Development and Management: Develop and update an MSL of minimum 150 potential customers every quarter for conversion, engagement and building brand visibility Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day. Customer Profiling and Needs Assessment: Create profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment. Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts. Solution Offering: Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings. Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience. Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion. Account Management: Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have. Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter. Sales Process Management: Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics. Prepare reports and presentations on sales performance, sales funnel status, and market insights every month. Success Metrics: Generate at least 25 qualified leads per month Conduct a minimum of 10 meetings with potential customers daily Achieve a 30% conversion rate on presented proposals Achieve minimum 75% MSL productivity

Role: Business Development Manager Role Definition: The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization brand and services to achieve sales targets and market expansion goals. Deliverables: Market Research and Analysis Customer Acquisition and Pipeline Development Customer Relationship Management Sales Process Management Reporting and Performance Analysis Key Responsibilities: Prospecting and Customer Acquisition: Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities. Prospect potential customers from different channels - Clinicians, Corporate hospitals, SIS, Franchisee partners, Corporate Industry, etc. Reach out to a minimum of 200 new prospects each month. Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month. MSL Development and Management: Develop and update an MSL of minimum 150 potential customers every quarter for conversion, engagement and building brand visibility Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day. Customer Profiling and Needs Assessment: Create profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment. Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts. Solution Offering: Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings. Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience. Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion. Account Management: Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have. Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter. Sales Process Management: Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics. Prepare reports and presentations on sales performance, sales funnel status, and market insights every month. Success Metrics: Generate at least 25 qualified leads per month Conduct a minimum of 10 meetings with potential customers daily Achieve a 30% conversion rate on presented proposals Achieve minimum 75% MSL productivity

Role: Business Development Manager Role Definition: The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization brand and services to achieve sales targets and market expansion goals. Deliverables: Market Research and Analysis Customer Acquisition and Pipeline Development Customer Relationship Management Sales Process Management Reporting and Performance Analysis Key Responsibilities: Prospecting and Customer Acquisition: Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities. Prospect potential customers from different channels - Clinicians, Corporate hospitals, SIS, Franchisee partners, Corporate Industry, etc. Reach out to a minimum of 200 new prospects each month. Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month. MSL Development and Management: Develop and update an MSL of minimum 150 potential customers every quarter for conversion, engagement and building brand visibility Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day. Customer Profiling and Needs Assessment: Create profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment. Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts. Solution Offering: Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings. Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience. Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion. Account Management: Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have. Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter. Sales Process Management: Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics. Prepare reports and presentations on sales performance, sales funnel status, and market insights every month. Success Metrics: Generate at least 25 qualified leads per month Conduct a minimum of 10 meetings with potential customers daily Achieve a 30% conversion rate on presented proposals Achieve minimum 75% MSL productivity

Role: Business Development Manager Role Definition: The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization brand and services to achieve sales targets and market expansion goals. Deliverables: Market Research and Analysis Customer Acquisition and Pipeline Development Customer Relationship Management Sales Process Management Reporting and Performance Analysis Key Responsibilities: Prospecting and Customer Acquisition: Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities. Prospect potential customers from different channels - Clinicians, Corporate hospitals, SIS, Franchisee partners, Corporate Industry, etc. Reach out to a minimum of 200 new prospects each month. Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month. MSL Development and Management: Develop and update an MSL of minimum 150 potential customers every quarter for conversion, engagement and building brand visibility Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day. Customer Profiling and Needs Assessment: Create profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment. Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts. Solution Offering: Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings. Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience. Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion. Account Management: Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have. Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter. Sales Process Management: Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics. Prepare reports and presentations on sales performance, sales funnel status, and market insights every month. Success Metrics: Generate at least 25 qualified leads per month Conduct a minimum of 10 meetings with potential customers daily Achieve a 30% conversion rate on presented proposals Achieve minimum 75% MSL productivity

Role: Business Development Manager Role Definition: The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization brand and services to achieve sales targets and market expansion goals. Deliverables: Market Research and Analysis Customer Acquisition and Pipeline Development Customer Relationship Management Sales Process Management Reporting and Performance Analysis Key Responsibilities: Prospecting and Customer Acquisition: Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities. Prospect potential customers from different channels - Clinicians, Corporate hospitals, SIS, Franchisee partners, Corporate Industry, etc. Reach out to a minimum of 200 new prospects each month. Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month. MSL Development and Management: Develop and update an MSL of minimum 150 potential customers every quarter for conversion, engagement and building brand visibility Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day. Customer Profiling and Needs Assessment: Create profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment. Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts. Solution Offering: Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings. Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience. Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion. Account Management: Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have. Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter. Sales Process Management: Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up. Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics. Prepare reports and presentations on sales performance, sales funnel status, and market insights every month. Success Metrics: Generate at least 25 qualified leads per month Conduct a minimum of 10 meetings with potential customers daily Achieve a 30% conversion rate on presented proposals Achieve minimum 75% MSL productivity

Role Definition: The person in this role is responsible for planning, executing, and managing all BTL marketing activities, including Society camps, Garden camps, Corporate camps, and other activation events. The role involves end-to-end management of these activations, ensuring seamless delivery of services across the organization. The person in this role will collaborate with other business teams to drive brand awareness, customer engagement, and lead generation through targeted BTL initiatives. Role Deliverables: Business Activations Strategy Development and Execution Event Management Customer Engagement Budget Management Performance Tracking Awareness and Branding Building Trust and Credibility Creating Brand Alliances Tasks and Activities: Business Activations Strategy Development and Execution: Develop a detailed quarterly activity plan for each BTL activity, including objectives, target audience, location, timeline, and budget. Create detailed SOPs, allocate resources for the BTL activities, and ensure compliance with the process and protocols. Collaborate with business teams and external service providers (other healthcare service providers and event management organizations) to ensure effective service delivery. Secure necessary permits and approvals for events/activities, as required. Event Management: Manage pre- to post-activity touch points (setup to service delivery), ensuring all activities are executed as per SOPs. Manage on-site logistics, including team coordination, equipment setup, and attendee management. Ensure all branding and promotional materials are in place and align with company guidelines. Liaise with the business and marketing teams to align BTL activities with quarterly marketing campaigns. Work with the operations team to ensure adequate staffing and resource allocation for events. Identify and participate in expos, exhibitions, and events that resonate with the brand s theme. Customer Engagement and Feedback: Engage with customers/prospects to promote Dr. B Lal Clinical Lab s services and gather feedback. Implement feedback mechanisms to capture attendee insights and improve future events. Update leads generated from BTL activities in the system to convert them into customers. Build trust and credibility through consistent customer engagement and follow-up. Budget and Resource Management: Prepare and manage budgets for each BTL event, ensuring all expenses are tracked and within budget. Negotiate with vendors and service providers to secure cost-effective deals. Ensure optimal utilization of resources, minimizing waste and maximizing impact. Manage the financial aspects of participating in expos, exhibitions, and events. Performance Monitoring and Reporting: Track key performance indicators for BTL activities, such as engagement levels and lead generation. Prepare regular reports on the outcomes and effectiveness of BTL events. Monitor brand awareness and trust metrics post-events and activities. Report on the success of brand alliances and partnerships. Success Metrics: Event Quality Score Number of Qualified Leads Generated from BTL Activities Budget Adherence Customer Feedback Brand Awareness and Reach Metrics Trust and Credibility Scores Number and Quality of Brand Alliances Formed Effectiveness of Participation in Expos, Exhibitions, and Events

Mission: The Senior Manager - Partner Management will oversee and manage the success of our franchisee partners from onboarding to account management. This role focuses on ensuring quality assurance, providing training and development, and fostering strong partner engagement. Deliverables: Partner Onboarding Partner Account Management Quality Assurance Partner Engagement Responsibilities : Partner Onboarding: Manage the smooth onboarding of franchisee partners along with the business team as per defined Onboarding checklist. Ensure all necessary documentation, agreements, and screening criteria other compliance requirements are met. Conduct initial orientation sessions to familiarize partners with company protocols, systems, and expectations. Partner Account Management: Maintain regular communication and connect activities with partners to address concerns and provide support. Monitor partner performance every month against set targets and key performance indicators (KPIs), providing actionable insights and feedback. Develop and implement strategies to improve partner performance and satisfaction. Quality Assurance: Conduct regular audits as per the checklist to ensure franchisee partners adhere to quality standards and organization compliance Implement corrective actions and preventive initiatives based on audit findings. Ensure compliance with NABL and company-specific standards. Training and Development: Identify training needs based on ASK framework and organize development programs for franchisee partners. Update training materials to reflect the latest industry standards and company procedures. Conduct periodic refresher training to keep partners updated on best practices. Partner Engagement: Develop and execute quarterly engagement plans to build strong relationships with partners. Organize regular meetings, workshops, and events to encourage collaboration and knowledge sharing. Implement feedback mechanisms to continuously improve partner support and satisfaction. Requirements: Bachelors degree in Business Administration, or a related field preferred. Minimum of 3-5 years of experience in franchisee or partner management, preferably within the healthcare, retail, or service industries. Strong project management skills, with experience in handling multiple projects simultaneously. Proficient in stakeholder management, with the ability to build and maintain strong relationships. Proficiency in oral written communications. Exceptional leadership and management skills. Effective organizational skills.

Zonal Manager Mission: The purpose of the Zonal Manager role is to be the face of the organization in the region for driving sales growth, profitability, and operational excellence. The person in this role will be responsible for building and maintaining strong relationships with key customers, partners, and stakeholders, while also developing and executing the regional business strategy, building and leading a high-performing sales and operations team to achieve organization overall objectives. Business Management 1. Gather data on current market trends, potential growth areas, and competitor analysis. Outline the annual objectives for sales, customer footfall, ticket size and profitability. Set goals for each branch within the zone. 2. Plan and oversee the execution of all sales planning and promotional activities to boost brand presence and achieve sales targets. 3. Allocate resources and budget in alignment with strategic priorities. 4. Identify areas within the zone and explore opportunities for business expansion. Analyze sales data and market feedback to refine strategies. 5. Plan and execute customer acquisition drives through outreach and marketing initiatives. Create targeted marketing campaigns based on customer demographics and needs analysis. Collaborate with the marketing team to design BTL activities. 6. Organize and participate outreach activities and trade events to increase brand visibility. Operational Excellence: 1. Regularly review, audit and optimize laboratory operations, logistics, and customer service processes. 2. Implement quality control measures that comply with standards and regulations. 3. Regularly evaluate customer feedback to identify new services or improvements. Customer Management 1. Schedule regular visits and meetings with key stakeholders such as doctors, corporate clients, and institutes. 2. Use Sales software tool to manage and record all customer interactions and important information. 3. Develop retention strategies focusing on exceptional service and customer engagement. Develop and implement personalized relationship management strategies for KOLs to maintain and enhance customer engagement. 4. Manage partnerships, including onboarding new partners and maintaining fruitful ongoing relationships. People Management 1. Conduct regular team meetings to discuss goals, ongoing activities, and issues. 2. Set individual performance targets aligned with the zone s objectives. 3. Implement a continuous training program with HR team that addresses both skill enhancement and motivational needs. 4. Monitor team performance through key performance indicators (KPIs) related to sales, customer service, and operational efficiency. Provide regular feedback and conduct annual performance reviews. 5. Recognize and reward high performance and initiate improvement plans where necessary. Financial Management: 1. Oversee the management of zone finances, including budgeting, spending, and reporting. 2. Regularly review financial reports to ensure profitability and manage EBITDA.

Senior Executive - Information Technology Mission: The mission of the position "Information Technology Senior Executive" is to oversee and manage the organizations information technology infrastructure, ensuring seamless operation of SAAS products and software, maintaining hardware and network devices, implementing security solutions, and providing technical support to ensure the efficient functioning of the laboratorys IT systems. Key Responsibilities: Laboratory IT Infrastructure Management: Support and maintain the laboratory s IT systems, including laboratory information management systems (LIMS), laboratory automation systems, and related software. Configure, monitor, and maintain laboratory equipment that is connected to IT networks, ensuring proper integration and performance. Oversee network and hardware systems used in the laboratory, including servers, workstations, and data storage solutions. Deploy, configure, and manage various Software-as-a-Service (SAAS) products and software solutions that are essential for the laboratorys operations and data management. Perform troubleshooting activities to diagnose and resolve hardware, software, and network issues efficiently, minimizing downtime and disruptions. Safeguard the laboratorys sensitive information and data through regular audit activities. System Integration Automation: Work closely with laboratory teams to integrate IT systems with laboratory instruments and equipment. Support the automation of routine laboratory processes, ensuring that systems are effectively capturing data and performing required analyses. User Support Training: Provide timely and effective technical support to users across the organization, addressing IT-related issues and assisting in software usage, troubleshooting, and problem resolution. Develop and deliver training programs to laboratory personnel on the use of IT systems, software applications, and best practices for data management. Project Support: Assist in the planning and implementation of laboratory IT projects, such as new system integrations, software upgrades, and hardware installations. Coordinate with vendors for the installation, maintenance, and upgrade of laboratory-related IT equipment and software. Training Collaboration: Collaborate with team members to share technical knowledge, conduct training sessions to educate staff on best IT practices, and ensure smooth adoption of new technologies. Inventory management for Assets-desktops, printers, laptops and barcode printers Master data management of LIMS, Website and Mobile Apps Day to day IT operations support Coordinate with support team/ vendor team for closure of L1 and L2 issues Trouble-shooting for LIMS Issues and provide support to LIMS users for LIMS queries Support and implement new HLM and Lab implementations. Documentation Compliance: Maintain detailed records of IT system configurations, network topology, troubleshooting procedures, and change management processes. Ensure that all laboratory IT systems and activities comply with relevant industry standards, regulations, and certifications. Qualifications: Bachelors degree in Information Technology, Computer Science, Laboratory Technology, or a related field. 3+ years of experience in managing IT systems within a laboratory environment or related industry. Relevant certifications such as LIMS administration, ITIL Foundation, or others related to IT and laboratory systems would be a plus. Strong attention to detail and precision in troubleshooting and system management. Ability to work under pressure and handle multiple tasks in a fast-paced laboratory setting. Proactive, self-starter with a commitment to continuous learning and improvement. Ability to maintain a high level of confidentiality and integrity with sensitive data.

Mission: The mission of the position of Dietitian is to develop trusting partnerships with the customers. The person in this role will assess, diagnose and treat diet-related and nutritional problems and work with customers to create a healthier nutrition plan and contribute to improving health. Responsibilities: Diet Wellness Department Planning and Process Development: Develop a detailed plan with key stakeholders and define schedules, resources, and goals of the Diet Wellness Department. Create and maintain comprehensive documentation. Resource management: Develop, manage and review operations ensuring timely delivery of services in line with desired necessities towards achieving high quality and positive outcomes for customers. Prepare budget, track schedule and cost (Fixed or Variable) of Diet Wellness Department. Manage and oversee inventories and coordinate with other departments as per schedule. Ensure resource availability and allocation to ensure better quality and services. Diet Wellness Operations Management: Identifying clinical problems and assessing the health status of clients or patients. Interviewing patients to obtain history, perform health assessments, order diagnostic and other tests, create medications treatment plans and provide diet, health and wellness advice to patients. To gather personal, behavioural, medical and other relevant details of clients/ patients (including food habits and dining preferences) and interpret medical reports prior to planning and promoting health packages. Counselling to educate clients/ patients on appropriate diets and regular health tests to enhance and maintain optimum health. Monitor and review the progress of clients/patients after every meeting. Guide client/patient on a regular basis and record behavioural/dietary/activity deviations with endorsement from time to time. Secure and manage a database of clients/patients in accordance with company rules and regulations. Ensures all activities are in compliance with all applicable regulations. Customer Relationship Management: Managing relationships with doctors, and other key stakeholders. Establish and maintain relationships with third parties/vendors. Engaging clients/patients with respect to customer service-related activities. Develop and maintain good relationships with customers for long-term association. Ensure customer satisfaction and feedback ratings are achieved as per given standards. Job Requirements: Bachelor s degree in nutrition, health, or a related field. Exceptional communication, problem-solving, public speaking, and listening skills. Willingness to continue training and research to keep current on the latest discoveries and developments in the field. Computer and data entry skills. Ability to interact well with people from a wide range of backgrounds

Develop, implement, communicate and maintain a plan to meet the Laboratory QMS in accordance with regulatory compliance and requirements. Ensure all procedures (Pre-analytical to Post Analytical) are performed in compliance with regulatory requirements. Establish SOPs and process documentation to ensure a consistent level of service delivery across the organization. Document Management Formulate, manage and deliver the documentation of policies, procedures and systems pertaining to Operations Department. Maintenance and Updation of LIS- Test Master and Report template (LIS test list, reference ranges, report templates). Maintain the document control governing the quality protocol. Learning Content and Training Management Creation of content, assessment, e-learning, collateral and other training materials to ensure consistency and quality of content. Monitors training program and manuals to ensure that they are effective and up-to-date and makes updates as necessary. Partner with L&D Department and to determine annual training needs, roll-out annual plans, set program deadlines, and ROI. Compliance and Accreditation Lead, participate and manage Compliance related and Accreditation activities. Monitoring, auditing and review of activities with other stakeholders. Proper Documentation pertaining to Accreditation activities, meetings, etc. Equipment Calibration and Preventive Management Lead and manage timely internal / external calibration of equipments, EQAS / ILC results, AMC / insurance status of equipment s and their maintenance plan across organization. Assisting the Laboratory Director with the setting up of and subsequent monitoring of EQAS and IQAS. Develop, manage and execute all QA/QC procedures of Laboratory as per assigned timelines and parameters with Consultants. Laboratory Onboarding Collaborates with Business Growth team to ensure that new business unit technical requirements are agreed to, validated via formal established processes, and met as per the standard protocol. Able to deliver technical guidance & training to employees/ partners and ensure their competency development in driving the new laboratory operations in a self-service capacity. Measure and monitor critical and key performance indicators of Onboarding. Work with the client/ partner and internal teams to diagnose the initial technical issues, and take corrective actions accordingly. Assist team in setting up new laboratory infrastructure - Technical/ Non-Technical (Manpower, Equipment s, Reagents, etc.). Develop and ensure implementation services procedures/policies (HR, Technical, Administrative, Quality, Customer, IT, Finance, etc.) before the launch of the laboratory.