E-Commerce Advertising Specialist

Job Description

Job Summary The E-Commerce Advertising Specialist will be responsible for managing and optimizing advertising campaigns on Amazon, Flipkart, and other marketplaces, ensuring efficient ad spend and maximizing Return on Ad Spend (ROAS). This role requires close coordination with third-party agencies, continuous tracking of campaign performance, and proactive account health management to maintain premium status on platforms. The ideal candidate should have deep expertise in Amazon and Flipkart PPC (Pay-Per-Click) advertising, keyword optimization, and ad budget management. Key Responsibilities Advertising & Campaign Management Plan, execute, and optimize sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display) on Amazon and Flipkart. Develop strategies to increase traffic acquisition, improve conversions, and lower TACOS (Total Advertising Cost of Sale). Continuously monitor and adjust ad bids, budgets, targeting strategies, and keywords to enhance ad performance. Work with third-party ad agencies to track their performance, ensuring alignment with business objectives. Improve organic rankings by balancing paid and organic strategies. Implement A/B testing for ad creatives, landing pages, and campaign settings. Use retargeting, cart abandonment strategies, and loyalty discounts to increase conversion rates. Analyze competitors' ad strategies and identify opportunities for improvement. Maintain a comprehensive ad performance tracker, capturing spend, sales, and ROI metrics. Account Health & Marketplace Performance Management Ensure compliance with Amazon and Flipkart policies to maintain high account health. Track and manage account performance metrics, including Order Defect Rate (ODR), Late Shipment Rate (LSR), and Return Rate. Handle suspended ASINs by drafting and implementing effective Plans of Action (POA). Monitor the impact of advertising on overall sales and adjust strategies accordingly. Optimize and manage product listings to ensure accurate, SEO-rich descriptions and high-quality images. Reporting & Data Analysis Generate weekly, monthly, and quarterly reports on ad spend, ROAS, TACOS, conversion rates, and product rankings. Conduct competitor analysis and track category trends to optimize ad placements and bidding strategies. Provide actionable insights from data to improve campaign performance. Budget & Strategy Planning Allocate and monitor monthly and annual ad budgets, ensuring cost-efficient campaigns. Plan seasonal promotions and high-sales event strategies (e.g., Amazon Great Indian Festival, Flipkart Big Billion Days). Work with internal teams (content, SEO, operations) to align ad strategies with business goals. Requirements & Qualifications Bachelor’s degree in Marketing, Business, E-Commerce, or a related field. 2-5 years of experience managing Amazon & Flipkart advertising campaigns. Strong expertise in Amazon Ads Console, Flipkart Ads, Helium 10, Jungle Scout, and Google Analytics. Proven track record of reducing ACOS, improving ROAS, and driving sales through paid advertising. Hands-on experience in ad optimization, keyword research, bid management, and audience targeting. Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns accordingly. Knowledge of Amazon’s A9 algorithm, product ranking factors, and marketplace compliance policies. Experience in working with third-party ad agencies and evaluating their performance. Preferred Skills Certification in Amazon Advertising (Amazon DSP, Sponsored Ads Certification) is a plus. Experience with Google Ads, Meta Ads, and other performance marketing platforms is beneficial. Strong understanding of SEO for Amazon & Flipkart listings. Proficiency in Excel, Pivot Tables, and Gsuites. Skills: keyword optimization,ad creative a/b testing,advertising,campaign performance tracking,competitor analysis,amazon ppc,data analysis,seo,amazon,flipkart ppc,amazon marketplace,reporting,ad budget management Show more Show less