Job Description

Job Description: We are looking for sharp and innovative Emailing Marketing Specialists. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an Email Marketing Specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. To be successful as an Email Marketing Specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding Email Marketing Specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features. Product Link : Responsibilities: Conducting market research to better comprehend prevailing consumer behaviors. Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs. Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele. Getting well-written copy that is free from mistakes in coordination with Content Team Collaborating with Graphic Designers to improve the appearance layout of outputs. Maintaining a database of customers who have opted to receive our correspondence as well as maintain promotional databases to increase users Distributing emails through the use of automation software. Monitoring and reporting on the utility of each campaign. Great knowledge of coding (HTML, CSS) Experience in direct marketing campaigns and conversions. Keen eye for design and possesses exceptional writing and grammar skills. Expert understanding of what topics and products customers are interested in consuming Can manipulate templates and graphics Ability to interpret key analytic trends into measurable trends and ability to A/B test campaigns with audiences Use Google Analytics, Google AdWords, and other relevant sites Drive traffic to company pages, keep our users engaged and increase conversions via mail campaigns. Requirements: Degree in Marketing Management, Advertising, Communications, or similar experience. Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail. Proven experience creating high-impact, unique marketing campaigns. Prior database management experience, preferably in a similar role. Familiarity with pertinent automation and performance evaluation software. Excellent project management skills specific to marketing. Outstanding copywriting and copyediting abilities. Ability to harness collaboration to produce well-crafted content. Drive, ingenuity, and gumption. Willingness to work extended hours to ensure that projects are completed, as needed.