Ecommerce- Business Analyst

Job Description

Position Overview: We are seeking an experienced and data-driven Business Analyst with a passion for the fashion industry. The Business Analyst will play a crucial role in leveraging data to optimize our retail and e-commerce business operations. This position focuses on improving sales, inventory management, customer experience, and financial performance for both Kapraaha's physical retail operations and Reyyas online store. Key Responsibilities: 1. Data-Driven Analysis & Reporting: - Analyze e-commerce and in-store sales data to provide insights that enhance product performance, customer engagement, and revenue. - Monitor and optimize KPIs like website traffic, conversion rates, in-store footfall, and average transaction value. - Develop dashboards and provide regular reports on customer behavior, sales trends, and inventory performance. 2. Google Analytics & Digital Ads Analysis: - Monitor and analyze website performance using Google Analytics to identify trends and areas for improvement. - Conduct analysis on Meta (Facebook, Instagram) Ads performance and provide actionable insights to improve campaign ROI. - Work closely with the digital marketing team to optimize paid ad performance and customer acquisition strategies. 3. Marketplace Analysis: - Analyze the performance of products across various online marketplaces (Amazon, Myntra, etc.) to optimize listings and drive sales. - Track competitor performance and pricing trends on marketplaces to ensure competitive positioning. 4. Inventory & Supply Chain Management: - Optimize inventory levels based on seasonal demand, product performance, and sales forecasts. - Track stock across both retail and online channels to ensure timely replenishment and minimize stock-outs or overstocking. - Collaborate with supply chain teams to streamline operations, reduce lead times, and improve supplier performance. 5. E-commerce Analytics & Optimization: - Analyze website data (e.g., traffic sources, customer journey, cart abandonment) to identify areas of improvement. - Work with marketing and web development teams to improve user experience and increase online conversions. - Monitor the performance of digital marketing campaigns and provide actionable insights to optimize ROI. 6. Financial & Market Analysis: - Conduct financial analysis to assess the profitability of product lines, marketing campaigns, and store performance. - Analyze competitive positioning and market trends to identify opportunities for growth. - Assist in budgeting, forecasting, and setting sales targets based on market insights. 7. Exceptional Presentation & Decision-Making Support: - Prepare high-quality presentations for the leadership team that summarize complex data insights and recommendations. - Provide key insights that help senior management make informed decisions across inventory, sales, and marketing strategies. - Translate data into clear, actionable steps for different teams within the business. Key Qualifications: Education: - Bachelors degree in Business, Data Analytics, Economics, or a related field. MBA is a plus. Experience: - 3-5 years of experience as a Business Analyst, preferably in fashion retail or e-commerce. - Proven track record of working with retail or e-commerce analytics tools. - Experience with Google Analytics, Meta Ads, POS, ERP systems, and e-commerce platforms (e.g., Shopify, Magento) is highly preferred. Skills: - Strong analytical skills with experience in using tools like Excel, SQL, Tableau, Google Analytics. - Excellent understanding of retail metrics, e-commerce KPIs, customer behavior analytics, and digital ads performance analysis. - Exceptional presentation skills, with the ability to create detailed reports and presentations that influence decision-making. - Strong communication skills to present data insights effectively to non-technical stakeholders. Soft Skills: - Strategic thinker with an eye for detail. - Collaborative, with the ability to work cross-functionally with marketing, sales, and operations teams. - Ability to thrive in a fast-paced, dynamic fashion retail environment.