ECommerce Manager

Job Description

1. Strategy Development Digital Marketing Strategy : Create comprehensive strategies that align with business goals to drive traffic, conversions, and sales on ecommerce platforms. Customer Journey Mapping : Understand the customer journey to personalize marketing campaigns and increase engagement and conversion rates. 2. Campaign Management PPC Campaigns : Oversee and optimize paid campaigns like Google Ads, Facebook Ads, and other search engine or social media marketing. Email Marketing : Develop email marketing strategies for customer acquisition, retention, and personalized product recommendations. Social Media Marketing : Manage content, promotions, and ads on social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok) to drive traffic to the ecommerce store. 3. SEO and SEM Search Engine Optimization (SEO) : Optimize the ecommerce website and product pages for organic search results to improve visibility on search engines like Google. Search Engine Marketing (SEM) : Manage paid search campaigns and optimize them for maximum return on investment. 4. Analytics and Reporting Data Analysis : Use tools like Google Analytics, social media insights, and email marketing analytics to track performance and make data-driven decisions. Conversion Rate Optimization (CRO) : Continuously test and improve website features (e.g., landing pages, checkout process) to increase conversion rates. 5. Content Marketing Content Creation : Develop content for product descriptions, blog posts, videos, and other formats to engage and educate customers. Influencer and Affiliate Marketing : Manage relationships with influencers or affiliate marketers to promote products and increase sales. 6. Customer Retention Loyalty Programs : Create strategies to build customer loyalty through rewards programs or exclusive offers. Retargeting Campaigns : Run retargeting ads to convert visitors who abandoned their shopping carts. 7. Collaboration with Other Teams Cross-Departmental Collaboration : Work closely with product, design, and sales teams to align marketing efforts and ensure the website is optimized for conversions. 8. Budget Management Budget Allocation : Manage the digital marketing budget, allocating funds to various channels based on performance metrics. Skills and Tools: Tools : Google Analytics, SEMrush, HubSpot, Google Ads, Facebook Ads Manager, Shopify, Klaviyo, Hootsuite, and other ecommerce platforms. Skills : SEO, SEM, content marketing, email marketing, data analysis, customer segmentation, A/B testing, UX/UI basics, and basic design (e.g., Canva, Photoshop).