Employer Branding & Event Manager

Job Description

Befree is a leading provider of accounting and finance outsourcing solutions across the globe. For nearly 18 years, we have been delivering better efficiencies and higher profit margins for thousands of accountants and finance professionals worldwide. We combine our deep industry knowledge with technology and automation to co-create innovative and customized yet scalable outsourcing and automation solutions. Befree is an ISO - 27001 certified company and GDPR compliant, making our offices and systems on par with international best practices for information security management. Visit our website to learn more about our amazing culture and employees: https://befreeltd.com/ Role: Employer Branding & Event Manager We are seeking a highly motivated and dynamic Employer Branding & Event Manager to help enhance our companys reputation as an employer of choice. This role will be responsible for developing and executing creative strategies that promote our brand to current and prospective employees, as well as planning and coordinating engaging events that foster a strong sense of community and culture. The ideal candidate will have a passion for storytelling, a strategic mindset, and a proven track record in event planning and employer brand management. Responsibilities: Employer Branding Brand Strategy: Develop and execute a comprehensive employer branding strategy to promote the companys culture, values, and employee experience across various channels. Content Creation : Collaborate with marketing and communications teams to create compelling content (social media posts, blogs, videos, employee testimonials, etc.) that showcases the companys culture and career opportunities. External Engagement: Enhance the companys online presence on employer review sites (e.g., Glassdoor, LinkedIn) and other talent platforms to engage top talent. Recruitment Marketing: Partner with the recruitment team to create recruitment campaigns that align with the employer brand, targeting the right talent pool. Employee Advocacy: Work closely with employees to turn them into brand ambassadors, encouraging them to share their positive experiences on social media and during recruitment events. Event Management Event Planning: Lead the planning and execution of internal and external events, including career fairs, company-sponsored conferences, networking events, teambuilding activities, and employee recognition programs. Vendor Management: Coordinate with external vendors and suppliers to ensure smooth event logistics, including venue selection, catering, technology, and materials. Event Promotion: Develop and manage event marketing strategies to drive engagement and participation, leveraging digital and traditional channels to reach target audiences. On-Site Execution: Oversee all aspects of event delivery, ensuring seamless execution, troubleshooting issues as they arise either in person or remote, and ensuring a positive experience for all attendees. Post-Event Reporting: Gather feedback and metrics post-event to evaluate success, measure ROI, and identify areas for improvement in future events. Collaboration & Stakeholder Management Cross-functional Collaboration: Work closely with HR, marketing, communications and other internal teams to ensure that the employer brand and events align with organizational goals and values. Stakeholder Engagement: Regularly communicate with key stakeholders, including senior leaders, hiring managers, and external partners, to gather insights and ensure alignment on branding and event initiatives. Continuous Improvement Trend Analysis: Stay up-to-date on the latest trends in employer branding and event management, ensuring that the company remains at the forefront of talent attraction and engagement. Innovation: Propose new and creative ideas to enhance employer branding efforts and make events more impactful and engaging. Qualifications and Experience Bachelor's degree in Marketing, Communications, Human Resources, or a related field (or equivalent work experience). 3-5 years of experience in employer branding, marketing, or event management. Proven track record in creating and executing successful employer branding campaigns and/or event management. Strong project management skills with the ability to handle multiple initiatives simultaneously Experience in employer branding within a fast-paced or large-scale organization. Background in digital marketing and social media campaign Key Skills Excellent written and verbal communication skills, with the ability to craft compelling stories that resonate with diverse audiences. Strong interpersonal and relationship-building skills; ability to work effectively with cross-functional teams. Proficient in social media platforms, marketing tools, and event management software. Detail-oriented with strong organizational and time management skills. Creative thinker with a passion for bringing ideas to life and enhancing the employee experience. Job Location, Work Timings and Work Model: Bangalore Full time 9 am to 6pm IST