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1 Job openings at ET Medialabs (a subsidiary of Mckinsey)
About ET Medialabs (a subsidiary of Mckinsey)

ET MediaLabs is a digital marketing and media agency that specializes in creating innovative solutions to enhance brand visibility and engagement. As a subsidiary of McKinsey, the company leverages consulting expertise to transform media strategies.

Sr. Manager - SEO

Not specified

1 - 3 years

INR 15.0 - 25.0 Lacs P.A.

Work from Office

Full Time

Role & responsibilities 1. SEO Strategy & Execution: Develop, execute, and manage comprehensive SEO strategies for multipleclients across various industries. Conductin-depth keyword research, competitive analysis, and websiteaudits to identify opportunities for organic growth. Optimize on-page and off-page elements, including technical SEO, contentoptimization, meta tags, link building, and mobile performance. Collaborate with the contentteam to ensure SEO best practices areimplemented in writing, editing, and content publishing processes.2. Technical SEO: Lead technical audits to ensure best practices for site architecture,crawlability, indexability, and load speed. Implement structured data, rich snippets, and schema markups to enhanceSERP visibility. Work with web developmentteams to ensure technical SEO is incorporatedinto website updates and migrations.3. Performance Tracking & Reporting: Utilize tools such as Google Analytics, Google Search Console, SEMrush,Ahrefs, and other SEO software to monitor and analyze SEO performance. Provide detailed, data-driven reports on organic traffic trends, keywordrankings, conversion rates, and key SEO metrics. Develop actionable insights and recommendations to continually optimizeSEO performance.4. Collaboration & Leadership: Work closely with PPC and paid media teams to develop holistic strategiesthat balance organic and paid search efforts. Mentor and train junior SEO team members, providing guidance on bestpractices and industry trends. Lead client meetings and presentations, offering expertinsights on SEOstrategies,trends, and progress.5. Stay Updated with Industry Trends: Stay on top of search engine algorithm updates and emerging SEO trends toensure strategies remain cutting-edge and compliant. Conductregular competitor analysis to understand their SEO strategies andidentify opportunities for improvement.Preferred candidate profile 1. SEO Strategy & Execution: Develop, execute, and manage comprehensive SEO strategies for multipleclients across various industries. Conductin-depth keyword research, competitive analysis, and websiteaudits to identify opportunities for organic growth. Optimize on-page and off-page elements, including technical SEO, contentoptimization, meta tags, link building, and mobile performance. Collaborate with the contentteam to ensure SEO best practices areimplemented in writing, editing, and content publishing processes.2. Technical SEO: Lead technical audits to ensure best practices for site architecture,crawlability, indexability, and load speed. Implement structured data, rich snippets, and schema markups to enhanceSERP visibility. Work with web developmentteams to ensure technical SEO is incorporatedinto website updates and migrations.3. Performance Tracking & Reporting: Utilize tools such as Google Analytics, Google Search Console, SEMrush,Ahrefs, and other SEO software to monitor and analyze SEO performance. Provide detailed, data-driven reports on organic traffic trends, keywordrankings, conversion rates, and key SEO metrics. Develop actionable insights and recommendations to continually optimizeSEO performance.4. Collaboration & Leadership: Work closely with PPC and paid media teams to develop holistic strategiesthat balance organic and paid search efforts. Mentor and train junior SEO team members, providing guidance on bestpractices and industry trends. Lead client meetings and presentations, offering expertinsights on SEOstrategies,trends, and progress.5. Stay Updated with Industry Trends: Stay on top of search engine algorithm updates and emerging SEO trends toensure strategies remain cutting-edge and compliant. Conductregular competitor analysis to understand their SEO strategies andidentify opportunities for improvement.Preferred Qualifications: Experience working in a performance marketing agency or a fast-paced digitalmarketing environment. Familiarity with automation tools, data layers, and tag management solutions. Strong project management skills with the ability to juggle multiple client accountssimultaneously.

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