Role & responsibilities Strategic Leadership: Develop and execute high-level performance marketing strategies for a diverse portfolio of clients, ensuring alignment with business goals and performance objectives.Client Relationship Management: Serve as the primary point of contact for high-value clients, taking ownership of deliverables and maintaining strong client satisfaction and retention rates.Data-Driven Decision Making: Utilize quantitative research and analytics to devise and optimize campaigns, driving growth and meeting performance benchmarks (CTR, CPC, CPM, ROAS, etc.).Campaign Oversight: Oversee all aspects of digital advertising portfolios, including performance, branding, and analytics, across paid channels (Google, Meta, LinkedIn, etc.) and marketplaces (Amazon, Flipkart, Myntra).Team Leadership: Lead, mentor, and develop a high-performing team, providing guidance and support to ensure they meet their monthly and quarterly goals.Training and Development: Regularly train and upskill the team in various functions of digital advertising and company processes to foster continuous improvement.Cross-Functional Collaboration: Work closely with cross-functional teams to create and upgrade reports, dashboards, and insights, driving product optimization and strategic recommendations.Thought Leadership: Contribute to the development of frameworks for ETML through research, case studies, and articles, establishing the company as a thought leader in performance marketing.Process Improvement: Assist in the creation and documentation of standard operating procedures (SOPs) to enhance operational efficiency and consistency across the team.Preferred candidate profile 7-10 years of experience in the digital advertising industry with a proven track record in performance marketing, branding, and handling large-scale budgets.Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus. Extensive experience in performance marketing, growth marketing, branding, and advertising.In-depth knowledge of running Google Ads, Meta Ads, and other paid channels, with experience in managing large-scale digital media spends.Proven experience in developing media plans, testing different campaign ideas, and executing successful strategies.Comfortable with advanced data and measurement tools; proficiency in marketing automation platforms, CRM systems, and analytics tools. Exceptional written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.Strong leadership skills with experience in managing and developing teams. Advanced analytical skills and proficiency in Excel, leveraging data to improve campaign performance.Excellent communication, negotiation, and presentation skills.Ability to thrive in a fast-paced and dynamic environment.

Role & responsibilities Understand clients requirements and meet desired performance objectives across a portfolio of clients. Serve as the primary point of contact for high-value clients and take strong ownership of client deliverables. Devise strategies based on quantitative research for execution of campaigns to achieve said goals. Maintain high client satisfaction & retention by solving their growth challenges and up-selling & cross selling them with new solutions consistently. Handle digital advertising portfolio of clients related to performance, branding & analytics end-to-end including but not limited to manage ads on paid channels (Google, Meta, Linkedin, Twitter, etc), handle marketplaces (amazon, flipkart, myntra, etc),lead creatives & comm strategy & recommend website/app optimisation ideas. Analyze performance of digital campaigns at different levels using appropriate keyperformance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC, LTV, etc. Identifying opportunities that are most effective at driving growth across digital marketing programs. Work with the cross-functional team and deeply involved in creation & upgradation of reports & dashboard, products analytics & insights, data collection & product optimisation. Lead a team and delegate them work across different clients and help them meet their monthly & quarterly goals. Provide guidance and support to the team in managing their client portfolios. Train the team regularly, upgrade their skills across different functions of digitaladvertising domain and company processes. Build frameworks for the portfolio of ET Medialabs through research, create casestudies and establish thought leadership by contributing articles.Preferred candidate profile 3-6 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives. Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus. Experience in performance marketing, growth marketing, branding & advertising. In-depth knowledge & experience of running Google Ads, Meta Ads & other paid channels. Managed large scale digital media spends in performance marketing & branding. Has experience in developing media plans, testing different campaign ideas & makingthem successful. Candidates should be comfortable with advanced data and measurement tools. Proficiency in marketing automation platforms, CRM systems, and analytics tools, anddashboards to derive actionable insights. Proven written and verbal communication, with a knack to communicate complex ideasin easy to understand simple language. Strong leadership skills with experience managing and developing a team is a plus. Strong analytical and Excel skills are essential, ability to leverage data and analytics toimprove performance for digital campaigns is required. Excellent communication, negotiation, and presentation skills. Ability to thrive in a fast-paced and dynamic environment.