Should create PR plans and strategies Improve the quality of the company s voice via different online and offline channels Serve as a first contact person for all media queries Write press releases, media announcements, speeches and other PR copy Prepare presentations for media briefings and other meetings Provide effective crisis management solutions in times of need Build and maintain targeted media lists and nurture relationships with key reporters (online and offline) Monitor and analyse the effectiveness of PR campaigns and communicate insights to management

Develop creative ideas for brands, campaigns and content Think conceptually and produce engaging copy as per the client s brief Translate concepts and creative brief into finished copy Should establish tone, character and messages that will effectively communicate with the target audience and fulfil the brand objectives The writing may range from the development of short format/long format copy, scripts and storyboard for audiovisual communication Constantly explore online creative/copy/content innovations and ground-breaking techniques that may enhance a client s marketing message Explore and expand the usage of Generative AI tools to assist in writing Collaborative with account management, design, strategy, media & social team Should ensure timely and flawless execution An experience of 4-5 years of working in a digital agency (digital/social media calendars and campaigns) Passionate about the latest trends in digital marketing and global campaigns Have strong conceptualization and writing skills with a comprehensive knowledge of the digital landscape Proficiency in social, online marketing, mobile marketing and media concepts Envision creative ways to leverage online ideas and technologies

Collaborate with the client servicing and digital marketing team/clients to understand requirements, deliverables, and scope of work Assist in developing effective media interventions based on robust communication planning Act as a point of contact for clients, possessing a strong understanding of cross-channel media strategy Lead strategic discussions on media alongside communication planning Design and implement digital media strategies tailored to campaign needs Coordinate with internal teams to execute the strategy Allocate and manage the budget, monitor campaign costs, and ensure ROI Conduct media buying, billing, and follow-ups Generate reports on purchases, expenses, invoices, and track media buying and utilization Monitor media expenditures to ensure compliance with agency and client budgets Conduct analysis and produce campaign reports, including KPI analysis, cost evaluation, ROI assessment, and productivity reports Present campaign performance, growth, ROI, and future strategy to clients Execute campaigns on social media, native advertising, and search engine platforms Manage campaign finances, monitor expenses, and handle invoices