Job Description

Key Responsibilities: 1. Brand Consistency Ensure consistent brand representation across all internal and external touchpoints. Standardize visual and content guidelines for corporate collaterals. Oversee uniformity in tone, messaging, and design across digital (social media, website) and offline (presentations, brochures, reports) platforms. 2. Visual & Verbal Identity Upgrade Collaborate with creative and content teams to evolve a cohesive and compelling brand voice. Refine and upgrade content to better reflect brand purpose and values. Support design teams in implementing updated visual identity elements for higher brand recall. 3. Internal Communications Develop and execute internal communication strategies to align employees with brand transformation initiatives. Drive awareness campaigns, training sessions, and employee engagement activities that reinforce brand values. Manage internal channels (newsletters, intranet, internal bulletins) to enhance transparency and engagement. Plan and execute internal events, town halls, and celebrations that strengthen workplace culture. 4. External Communications & Public Relations Assist the Communications Head in executing PR strategies and campaigns to elevate brand visibility. Monitor media coverage and coordinate daily with PR agencies for updates and outreach. Draft and review press releases, media statements, and speeches as required. Support crisis communication efforts and contribute to maintaining a consistent, positive public image. Key Skills & Competencies: Bachelors or Master’s degree in Communications, PR, Marketing, Journalism, or related field. Knowledge/Experience in corporate communications, branding, or public relations. Excellent verbal and written communication skills. Strong eye for visual branding and design sensibility. Experience managing content across social media, websites, and corporate platforms. Proficiency in MS Office; experience with design tools and CMS platforms is a plus. Strong organizational skills with the ability to manage multiple projects simultaneously.