Executive - Email Deliverability

Job Description

Job purpose Responsible for successful execution of E-mail campaigns and delivery infra Duties and responsibilities The primary responsibilities will involve, Executing the email campaigns on behalf of our customers in the expected timelines. Doing primary level HTML modifications as per customer request. Analyze and monitor customers email campaigns delivery Sharing campaign delivery reports with customer Understanding responding to primary level customer queries / issues over phone or email / ticketing system Analyze and identify process changes or product enhancements required suggest if any. Emailrelated technologies, including MTAs, SMTP, DNS, FBLs, whitelisting, authentication (SPF, DKIM, DMARC) Assist in executing and evangelizing email marketing program strategies Reporting/Analysis, track and analyze key performance metrics. List Health, monitor maintain email deliverability best practices and data cleanup (unsubs, inactives, etc.) Managing overall process to drive and achieve incremental sales and customer acquisition and retention. Build strong relationships with Postmaster Teams, industry experts. Develop, produce, and leverage reporting to determine the effectiveness of email strategies. Communicate critical performance metrics including weekly, monthly and quarterly program performance. Recommend new ideas and innovations to grow and improve site/store traffic and revenue while optimizing contact strategies for overall database health. Keep current with digital marketing industry trends and best practices. Partner and coordinate work with outside agencies as required. Identify opportunities to optimize our email campaigns Attend customer daily/weekly/monthly calls. Resolve blocks, blacklist listings and direct abuse complaints through work with customers, ISPs and antispam organizations Built tools to collect and report email system metrics and KPIs Work with Operation team with IP/ domain DNS set up Proactive monitoring of deliverability stats, reports, bounce and complaint rate to identify email delivery problems and resolve them through work with customers, ISPs and antispam organizations Participate in deliverability and antispam industry groups and forums to keep informed of industry trends and help resolve issues that may arise Work with product management and engineering to optimize product features for deliverability and compliance Work closely with our Technical Account Management team to support the onboarding and ongoing support and proactive monitoring of our customers. Contribute to deliverability best practices documentation and blog posts Analyze raw bounce logs and create custom deliverability reports Represent the company at industry and company events. Hands on PMTA functionality, configurations and commands Spam filtering techniques and products Email bounce types