Job Description

Description Position at GroupM Nexus Overview of job In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation. Reporting of the role This role reports to the Manager/Sr. Manager 3 best things about the job: Get to work in an truly integrated team handling 360 aspects for a brand Will work closely with the leading publishers such as Google Facebook Will be exposed to Programmatic Measures of success - In three months: Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc. Handled day to day tasks / requirement effectively In six months: Optimized implementation in all biddable media platforms Recommended and implemented best practice Explored and executed an innovation in one of the biddable media platforms In 12 months: Exceed client expectations in terms of biddable media implementation Create a road-map for the next year. Responsibilities of the role: Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance. Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals. Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available. Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis. What you will need: Relevant experience of 1 3 years in search marketing roles Expertise in Google analytics Through understanding of Google AdWords Understanding of Bid Management Tools Number Crunching Understanding of Programmatic About GroupM Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https: / / www.linkedin.com / company / groupm About India At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.