Fashion Consultant

Job Description

Standard Operating Procedure (SOP) for Introducing Personal Fashion Shopper / Stylist Service at a Mall This SOP outlines the process to successfully launch and operate a Personal / Virtual Fashion Shopper or Stylist Service at CP.67. 1. Planning & Approval Process 1.1 Conduct Market Research Identify target customers (e.g., high-spending shoppers, professionals, tourists). Busy professionals who need wardrobe updates. Mall visitors looking for personalized shopping assistance. Fashion-conscious individuals who want styling advice. Brides, eventgoers, or influencers who need styling for occasions. Analyze competitor services in the mall or nearby areas. Assess demand by conducting surveys or speaking with mall visitors. 2. Setting Up the Service 2.1 Define Service Offerings Personal Shopping, Virtual Shopping & delivery of products for individuals. Special Event Styling (weddings, parties, corporate events). Seasonal Wardrobe Refresh. Virtual Styling Consultations. Closet Makeover & Wardrobe Organization. 2.3 Develop Brand Identity Create a name & logo for the styling service. Design business cards, flyers, and digital marketing materials. Set up a professional email & website/social media accounts. 3. Hiring & Training Staff Recruit certified personal stylists or train in-house mall staff. Conduct training on: • Fashion trends, color coordination, and body type analysis. • Customer service & shopping psychology. • Using the malls store directory and brand knowledge. Provide staff with uniforms or professional dress codes. Tie up with online delivery Partners or hire a staff to develop porter service along with vehicle. 4. Launch & Marketing Strategy 4.1 Soft Launch (First 30 Days) Offer free or discounted styling sessions for early customers. Promote services through mall stores and staff referrals. Encourage word-of-mouth marketing by offering incentives for referrals. 4.2 Full-Scale Marketing Set up advertisements in the mall (posters, digital screens, store displays). Launch social media campaigns (Instagram, Facebook, TikTok). Partner with local influencers & fashion bloggers for promotions. Offer exclusive VIP shopping experiences for high-value customers. 5. Booking & Customer Experience Process 5.1 Appointment Booking System Set up an online booking system via a website, app, or WhatsApp. Offer walk-in consultations based on availability. 5.2 Customer Consultation Process Greet the client and understand their needs (e.g., casual wear, office attire, event look). Conduct a style assessment (ask about preferences, lifestyle, and budget). Select appropriate stores and guide the customer through the shopping process. Provide feedback and styling advice while trying outfits. Complete the service, assist with purchases, get it delivered at the customers place and provide follow-up recommendations. 5.3 Post-Service Engagement Offer loyalty programs. Send a personalized follow-up message thanking the client. Request testimonials & social media reviews. 6. Performance Monitoring & Optimization Track customer feedback & satisfaction levels. Measure monthly sales impact on partnered stores. Adjust service packages & pricing based on demand. Keep up with fashion trends & seasonal shopping behaviors. 7. Continuous Improvement & Expansion Introduce new services (e.g., group styling, subscription-based styling). Collaborate with luxury brands or designers for premium services.