Job Title: Team Lead - Digital MarketingJob Type: Full-timeLocation: Begumpet, Hyderabad And Hebbal, BangaloreJob Summary:As a Digital Marketing Team Lead, you will take charge of directing and guiding a team of digital marketing professionals. You will be responsible for managing paid campaigns across various digital channels, including search engines and social media, while formulating and executing strategies that drive results. Your role will involve troubleshooting, optimizing, and scaling campaigns to meet business objectives, while ensuring a collaborative and growth-oriented team environment. Client interaction and delivering superior campaign performance will also be key aspects of the role.Key Responsibilities:Search Engine Marketing (SEM):Lead the development and execution of comprehensive marketing strategies across platforms such as Google Ads, Bing Ads, Taboola Ads, etc., with a focus on driving high-quality leads and boosting web traffic.Manage the Google MCC account, and provide direction to the team on setting up and managing new ad accounts and campaigns.Guide the team in YouTube Ads, Programmatic Ads campaign setups, and performance monitoring to ensure results.Conduct thorough keyword research, write compelling ad copy, and oversee CRM integrations, ensuring landing pages are optimized for maximum conversions.Continuously track and analyze campaign performance metrics, using data to make informed decisions that improve effectiveness and support business growth.Collaborate with management to identify opportunities for campaign expansion and scaling.Social Media Marketing (SMM):Oversee and lead social media campaigns on platforms like Facebook, X (formerly Twitter), Instagram, LinkedIn, and others to build brand visibility and engage target audiences.Continuously monitor social media metrics, manage CRM integrations, and develop compelling ad copy to generate quality leads and website traffic.Work closely with clients to understand their objectives and ensure the delivery of campaigns that exceed expectations.Team Leadership & Client Interaction:Mentor, manage, and develop a team of digital marketing specialists, creating a collaborative and growth-oriented work environment.Build and maintain strong client relationships, understanding their needs and ensuring consistent delivery of high-quality results.Foster a team-oriented culture, encouraging cooperation between teams for campaign creatives, landing page optimization, and strategy development.Analytics, Reporting & Tools:Utilize tools such as Looker Studio, SEMRush, and other data visualization platforms to analyze campaign performance and provide actionable insights.Generate detailed reports with clear recommendations for optimizing marketing strategies based on performance data.Stay current with the latest digital marketing trends and emerging technologies.Leverage advanced tools like Search Ads 360, Display & Video 360 (DV360), and third-party analytics tools for comprehensive campaign analysis.Ensure correct implementation and reporting through Google Tag Manager (GTM) for accurate tracking and performance measurement.Requirements:4-6 years of experience in Search Engine Marketing (SEM), Paid Search (PPC), and social media campaign management.Proficiency with Canva, Google Office Suite, Google Analytics, and Bing Analytics.Strong skills in using data visualization tools (Looker Studio, SEMRush) and CRM integrations (Zapier, Zoho).Experience with GTM for tag implementation and campaign tracking.Excellent leadership, client management, and communication skills.Prior experience in a digital marketing agency is preferred.Knowledge of Search Ads 360, DV360, and SEO strategies is highly desirable.Qualifications: Graduation or Post Graduation Experience: 4-6 yearsCTC: Competitive and commensurate with experience

Position: Analyst - SEOLocation: Hyderabad Experience: 0- 1 yearRole OverviewAs an SEO Analyst at the entry level, you will support the SEO team in developing and implementing strategies to improve our clients' search engine rankings and drive organic traffic. This is an excellent opportunity for recent graduates or those with internship experience in SEO to start their career in a dynamic and fast-paced digital marketing environment.Key ResponsibilitiesAssist in the creation and execution of effective SEO strategies to improve organic search rankings and drive traffic.Conduct keyword research to identify opportunities and create targeted keyword strategies.Help optimize website content, meta tags, headers, and other on-page elements to improve search engine visibility.Support the development and implementation of link-building strategies to enhance domain authority and organic rankings.Assist in identifying and resolving technical SEO issues to improve site performance, crawlability, and indexability.Work with the content team to ensure content is optimized for SEO and aligned with keyword Monitor and analyze SEO performance using tools like Google Analytics and Google Search Console, and assist in preparing reports.Conduct competitor analysis to identify strengths, weaknesses, and opportunities for SEO improvement.Keep up-to-date with the latest SEO trends, algorithm updates, and best practices.QualificationsTechnical Skills: lors degree in Marketing, Communications, Information Technology, or a related field.Experience: Internship experience in SEO or related field preferred, but freshers with relevant coursework or training are welcome to apply.Technical Skills: Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others (preferred but not required).Strong analytical skills with the ability to interpret data and make data-driven decisions.Basic understanding of on-page and off-page SEO techniques.Basic understanding of technical SEO principles and ability to identify and fix technical issues.Experience conducting keyword research and developing keyword strategies (preferred but not required).Ability to work with content teams to optimize content for SEO.BenefitsOpportunities for career advancement and professional development.Collaborative and inclusive work environment with a focus on innovation.Medical Insurance

JOB DESCREPTION : Job Type: Full-timeLocation: Begumpet, HyderabadJob Title: Specialist - Digital Marketing / PPC Analyst Job summary:As a Digital Marketing Specialist, you would be responsible for handling paid marketing campaigns across various search engine channels & social media platforms. She/he should be able to executing marketing strategies, troubleshoot, optimize & scaling up campaigns to increase the online presence and achieve the business objectivesJob Description: Search Engine Marketing (SEM):Develop and implement effective marketing strategies across multiple platforms (e.g., Google Ads, Bing Ads & Taboola Ads) to generate high-quality leads and increase website traffic.Conduct keyword research, create compelling ad copy, CRM integrations and optimize landing pages for better conversion rates. Continuously monitor campaigns, analyse performance metrics, and make data-driven decisions to enhance campaign performance. Developing marketings plan to assist management with new upscaling opportunities.Social Media Marketing (SMM):Manage and execute social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility, engage with the target audience, drive traffic to our website & generate quality leads.Continuously monitor campaigns, analyse social media metrics, CRM Integrations, ad copy writing.Analytics and Reporting:Analysing marketing campaign performance using various analytics tools.Generate comprehensive reports with actionable insights and recommendations for optimizing marketing strategies to present to clientsKeeping track of latest industry trends & practices and emerging technologies in digital marketing.Coordinating with Internal teams for campaign creatives & landing page optimizations.Requirements0.6 -1 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC). Competent at the Canva, Google Office Suite.In- depth Knowledge on Google Analytics, Bing Analytics and other web analytics tools.Having Knowledge on CRMs integration (Eg: Zapier, Zoho) is preferred.Working experience on tracking & tag Implementation using GTM tools are preferred.