Develop and implement strategic B2B marketing plans to drive lead generation and customer acquisitionCreate and manage compelling marketing campaigns across digital channels (SEO, SEM, email, social media)Collaborate with sales and product teams to ensure cohesive marketing strategies and messagingAnalyze market trends, customer needs, and competitive positioning to inform marketing strategiesTrack, measure, and report on the performance of marketing campaigns, providing actionable insights for optimizationManage content creation, including whitepapers, case studies, webinars, and blog postsFoster relationships with industry influencers and partners to amplify our brand presence