General Manager

Job Description

C reating a TV media strategy playbook for key brands in client portfolio (eg: Media penetration vs category penetration, headroom to grow on R each, effective frequency levels, etc) Diagnosing concerns and new opportunities for client marketing basis client research on sales, distribution, brand health and GroupM proprietary tools and research . Present strategic reviews to client ( mutually decided cadence and topics) including new media oppurtunities, best practices, related category learnings, etc Create intelligence pieces around topics related to media and ensure sharing with client top management including POV on Cultural tentpoles (IPL, Festivals), Markets (eg: How to win in Battleground states), Media Landscape update (Eg: new emerging trends) In 12 months Drive strategy awards for work done on key clients Develop strategic/consulting projects based on client business and marketing objectives (Eg: attribution studies, qualitative research, GTM for new launch, Portfolio architecture) Exclusive and first to market for GCPL including tech partnerships Suggest technology solves that will improve efficiency and effectiveness eg: new processes, dashboarding, automation, etc Client recognition for strategy contribution on key campaigns and thought leadership What your day job looks like at GroupM: Liaison with Client Account Lead for identifying and prioritising key projects/campaigns requiring strategic interventions Guiding internal strategy team on deliverables related to campaigns and BAU strategy projects Becoming the go-to person for Client for strategic thinking in media on the business Proactive initiatives leveraging GroupM strength and industry knowledge to create client delight (Eg: Organising strategy workshops, partner days, etc) What you ll bring: Deep expertise in FMCG planning, having practical expertise in How Brands Grow model of marketing. Excellent presentation skills Generating case studies, independently building a client-centric perspective, ability to confidently present to senior management Ability to drive conversation on improving process, bringing automation, efficiency, more intelligent reporting. Disciplined and process-oriented Minimum qualifications: 12 years with a strategy background exposure to TV planning is a must with knowledge of BARC YUMI/ TGI/GWI Proven track road of developing annual and TV media strategy on a top 5 advertiser in the country preference to those having worked on brands across premium and rural hinterland Exposure to building and presenting to senior management on strategic and thought leadership initiatives eg: Analytics, Big Integrated ideas, measurement frameworks, etc