Google Ads Expert (Scaling-Level Projects)

Job Description

Job description We are seeking a highly skilled Google Ads Expert to lead, optimize, and scale our paid advertising campaigns to drive business growth. The ideal candidate will have extensive experience managing high-budget Google Ads accounts, implementing advanced strategies, and optimizing campaigns for performance at scale. You will play a critical role in maximizing ROI, automating processes, and ensuring continuous revenue growth. Key Responsibilities: 1. Google Ads Strategy Execution Develop and execute high-level Google Ads strategies for scaling campaigns. Manage and optimize large-budget campaigns across Search, Display, YouTube, Performance Max, and Shopping Ads. Implement advanced audience targeting, including first-party data, remarketing, and lookalike audiences. Utilize AI-driven bidding strategies and automation to enhance ad performance. 2. Performance Optimization Scaling Continuously analyze campaign data to improve CTR, Quality Score, and Conversion Rates. A/B test ad creatives, copy, bidding strategies, and landing pages to maximize ROI. Scale campaigns effectively without compromising cost efficiency. Identify and leverage new growth opportunities within Google Ads. 3. Advanced Tracking Analytics Set up and manage Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking. Implement and optimize Enhanced Conversions and Offline Conversion Tracking. Generate detailed reports on key KPIs, providing insights and recommendations for growth. 4. Automation AI-Driven Strategies Leverage scripts, rules, and API integrations to automate campaign management. Optimize Performance Max campaigns using AI-driven insights. Develop dynamic ad creatives using automation and feed-based strategies. 5. Cross-Channel Growth Integration Coordinate Google Ads with Facebook Ads, TikTok Ads, LinkedIn Ads, and other digital platforms for cohesive marketing strategies. Work closely with the content, design, and development teams to optimize landing pages for conversions. Monitor competition and industry trends to stay ahead of the curve. Requirements: 3-5+ years of experience managing large-scale Google Ads campaigns. Proven success in scaling campaigns beyond six and seven figures in ad spend. Strong analytical skills and experience with GA4, Google Tag Manager, and Data Studio. Deep understanding of bidding strategies, Quality Score, and conversion optimization. Experience with Performance Max, Shopping Ads, and AI-driven campaign automation. Familiarity with Google Ads scripts, API integrations, and automation tools. Strong proficiency in A/B testing, audience segmentation, and CRO (Conversion Rate Optimization). Excellent communication skills and ability to collaborate with cross-functional teams. Preferred Qualifications: Google Ads Certifications (Search, Display, Video, Shopping, etc.). Experience with eCommerce, SaaS, or lead generation scaling strategies. Knowledge of Python or JavaScript for Google Ads automation is a plus. Benefits: Competitive salary with performance-based bonuses. Opportunity to work on high-scale, fast-growing campaigns. Continuous learning and access to the latest tools and training. Flexible working environment and career growth opportunities.