Google Ads Specialist

Job Description

We are looking for a Google Ads Specialist to create, manage, and optimize campaigns across Search, Display, Shopping, and Video. The ideal candidate should be able to perform keyword research, write effective ad copy, monitor campaign performance, and make data-driven decisions to improve ROI. Key Responsibilities: Conduct keyword research and develop ad copy that aligns with the company’s objectives. Monitor, analyze, and report on the performance of campaigns, making adjustments as needed to improve ROI. Stay up-to-date with the latest Google Ads best practices, tools, and trends. Collaborate with the marketing team to align campaigns with broader marketing goals. Implement A/B testing strategies to continuously improve ad performance. Track and report on metrics such as clicks, impressions, conversion rates, and cost per conversion. Manage budgets, ensuring campaigns are cost-effective and within allocated budgets.