Job Description

Job description Company Description Vaidam Health is a healthcare platform founded in 2016 that connects patients to top-notch doctors and trusted hospitals. The company has ISO certification and NABH accreditation, which is regarded as the highest national recognition for quality patient care. With a global network of 500+ leading hospitals and 8000+ doctors in 10+ medical destinations, Vaidam.com is the most effective and popular platform for medical travelers worldwide. The company also organizes regular Medical Camps with senior doctors for pre-treatment consultations and post-treatment follow-ups. Role Description This is a full-time on-site role located in Gurugram for a Google and Meta Search ads in Digital Marketing Team to increase its brand awareness and to create, implement PPC strategies including keyword research and analysis. Role & responsibilities: To generating leads using google AdWords. To plan, create, manage and optimize existing PPC campaign components including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc. Must know how to optimize campaigns based on bids and quality score. Must know tools to analyses campaigns of competitors and benchmark performance accordingly. Must be Proficient in marketing research and statistical analysis Be actively involved in SEO efforts (keyword, image optimization, etc Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) Acquire insight into online marketing trends and keep strategies up-to-date Show more Show less