Role & responsibilities 1. Content Creation & StrategyDevelop and execute a content calendar aligned with brand objectives.Create high-quality, engaging, and visually appealing content (images, reels, carousels, stories).Stay updated with the latest Instagram trends, algorithms, and best practices.2. Graphic Design & Video ProductionDesign Instagram posts, infographics, and promotional materials using Canva/Adobe Suite.Edit short-form videos & reels with trending music, transitions, and effects.Ensure all content aligns with the brands aesthetic and voice.3. Social Media Management & EngagementSchedule and publish daily posts, reels, and stories.Actively engage with the audience by responding to comments, DMs, and inquiries.Build a strong community through polls, Q&A, and interactive content.4. Trend Analysis & Creative ExecutionIdentify and implement viral trends, challenges, and content formats.Experiment with new creative ideas, filters, and animations.Collaborate with artists, influencers, and creators for brand visibility.5. Analytics & Growth OptimizationMonitor Instagram Insights and analytics tools to track content performance.Optimize hashtags, posting times, and engagement strategies for growth.Conduct A/B testing to improve reach, engagement, and conversions.6. Branding & Campaign CoordinationDevelop content for seasonal promotions, product launches, and sales campaigns.Work closely with the marketing team to align content with advertising goals.Ensure brand consistency across all social media touchpoints.Preferred candidate profile Education: Bachelors degree in Design, Fine Arts, Media, Marketing, Communication, or related fields (not mandatory if the candidate has strong practical experience). Experience:1-3 years of hands-on experience in social media content creation, digital marketing, or influencer marketing.Prior experience managing art, lifestyle, stationery, or e-commerce brands on Instagram is a plus. Technical Skills:Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, or other editing tools.Strong video editing skills for reels, stories, and short-form content.Understanding of Instagram Insights, content analytics, and hashtag strategies. Creative & Strategic Mindset:Strong visual and aesthetic sense for designing engaging content.Ability to create trending, viral, and interactive content.Passion for art, stationery, and creative hobbies is a major advantage. Soft Skills:Excellent communication and storytelling skills.Strong time management and ability to handle multiple projects.Adaptability to new social media trends and algorithms.Self-driven, proactive, and a team player. Bonus Skills:Experience with Instagram ads and paid promotions.Collaboration experience with artists, influencers, and brands.Basic knowledge of SEO for social media content.Perks and benefits Creative Freedom Work with renowned international art & stationery brands and bring your ideas to life. Competitive Salary – Salary based on experience, skills, and industry standards. Access to Premium Art Supplies – Get hands-on experience with high-quality fine art & hobby products for content creation. Professional Growth – Opportunity to enhance your skills in social media, design, and marketing. Performance-Based Incentives – Additional rewards for engagement growth, content virality, and successful campaigns. Flexible Work Environment – Hybrid or remote work options available. Exposure & Networking – Collaborate with artists, influencers, and top brands in the art & stationery industry. Learning Opportunities – Access to industry workshops, training sessions, and exclusive product demos. Event Participation – Get a chance to attend art fairs, exhibitions, and influencer collaborations. Employee Discounts – Special discounts on premium stationery and fine art supplies.
