Job Description

Role Overview: The Graphic Designer will be responsible for creating visually compelling designs across multiple formats, including static graphics, motion graphics, carousels, videos, website app banners, UI elements, and social media creatives . The role demands a creative mindset, technical proficiency, and a goal-oriented approach to ensure brand consistency and impact-driven design execution . The candidate will collaborate with the social media team, digital marketing team, and other stakeholders to support content strategies, campaigns, and branding initiatives. Key Responsibilities: 1. Visual Content Creation Execution Design high-quality static, carousel, and motion graphics for social media, websites, and offline branding. Create website app banners, UI elements , and marketing assets with a focus on user experience and brand identity . Develop animated videos, GIFs, and short-form content for social media engagement and ads. Ensure a consistent design language across all platforms. 2. Social Media Digital Marketing Support Work closely with the social media team to design creatives for Facebook, Instagram, LinkedIn, Twitter, and YouTube . Develop performance-driven ad creatives for paid campaigns (Google Ads, Meta Ads). Ensure quick turnaround for social media trends, topical content, and real-time engagement posts . 3. UI/UX Website/App Design Support UI/UX improvements for the website and mobile app with well-designed assets and banners. Work on landing pages, infographics, and customer journey visuals to enhance user experience. Align designs with brand guidelines and conversion optimization strategies . 4. Branding Offline Support Design ATL BTL marketing collaterals including posters, brochures, flyers, standees, and outdoor ads. Assist in branding elements for events, conferences, and trade shows . Ensure designs align with offline marketing campaigns and corporate branding guidelines . 5. Interdepartmental Collaboration Work closely with social media, digital marketing, offline marketing, and branding teams to execute campaigns efficiently. Engage with vendors, print agencies, and production teams for high-quality output. 6. Process Performance Optimization Maintain design templates and brand assets for efficiency and consistency. Regularly review and improve designs based on analytics and feedback . Stay updated on design trends, tools, and industry best practices . Key Skills Competencies: Expertise in Design Tools: Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Figma, Canva. Strong Hands-on Experience in: Static Designs (Social Media, Web Banners, Branding Collaterals). Motion Graphics (GIFs, Animated Posts, Video Edits). UI/UX Elements for Websites Apps. Offline Branding Creatives. Creative Thinking: Ability to conceptualize innovative and high-impact designs. Goal-Oriented Approach: Designs should align with brand objectives and campaign goals . Interdepartmental Coordination: Ability to work with multiple teams and deliver on deadlines. Agility Adaptability: Quick response to changing campaign needs and trending topics. KPIs (Key Performance Indicators): Quality Timeliness of Designs - Adherence to deadlines while maintaining high design standards. Engagement Performance of Creatives - Social media reach, ad performance, and campaign impact. Consistency in Brand Identity - Maintaining uniformity across digital and offline designs. Innovation Creativity in Design - Implementation of new design trends and formats . Stakeholder Collaboration Coordination - Smooth execution of projects across teams.