Graphic Designer

Job Description

Reports To: Director Employment Type: Full-Time Role Summary We are seeking a creative and detail-oriented Graphic Designer to join our team. The Graphic Designer will be responsible for producing engaging and visually consistent content for our digital platforms. This includes designing approximately 15–20 still graphics per month and creating 3–4 short video reels with basic editing. The ideal candidate should have a strong sense of visual storytelling, a keen eye for brand consistency, and the ability to manage a content calendar collaboratively with our marketing team. Key Responsibilities Content Creation Design visually appealing graphics for digital platforms, with a focus on Instagram, LinkedIn, Facebook, and newsletters. Create approximately 15–20 still graphic posts per month aligned with our branding and messaging. Produce 3–4 short-form video reels monthly using basic video editing tools (e.g., Canva, CapCut, Adobe Premiere Rush, etc.). Ensure all visuals are consistent with the company’s brand guidelines, including typography, colour palette, and tone. Content Planning & Coordination Maintain and regularly update the social media content calendar in coordination with the marketing team. Assist in brainstorming and planning campaigns, themes, and weekly visual concepts. Ensure timely delivery of assets based on campaign deadlines and publishing schedules. Collaboration & Brand Stewardship Collaborate closely with the marketing, product, and content teams to develop effective visual materials. Interpret briefs and feedback to improve and refine design output. Maintain brand consistency across all assets and help evolve visual guidelines as needed. Skills & Requirements Minimum 5 years of experience in graphic design or a related creative field. Proficiency in tools such as Adobe Photoshop, Illustrator, Canva, or Figma. Basic video editing skills using tools like CapCut, Adobe Rush, or similar. Strong understanding of design principles: layout, typography, composition, and colour theory. Experience managing social media content calendars (e.g., Google Sheets, Notion, Trello). High attention to detail and strong organizational skills. Ability to work independently and meet deadlines reliably. Preferred Qualifications (Not Mandatory) Familiarity with trends and best practices in digital content design and social media. Experience creating content for Instagram Reels or TikTok. Understanding of performance metrics like engagement rate or reach (optional). Performance Indicators Timely delivery of monthly content (still and video) Brand consistency and visual quality of designs Engagement metrics on visual content (e.g., likes, shares, reach) Adherence to and upkeep of the social media calendar Job Types: Full-time, Freelance Contract length: 12 months Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Paid sick time Provident Fund Work from home Work Location: Hybrid remote in Thane, Maharashtra