Job Summary: We are seeking a highly analytical and detail-oriented Market and Business Analyst to support our lead generation efforts. The ideal candidate will be responsible for conducting market research, analyzing business trends, and identifying potential sales opportunities. This role will work closely with the sales and marketing teams to optimize prospecting strategies and enhance customer acquisition.Role & responsibilities : Conduct in-depth market research to identify industry trends ,customer needs, and competitive landscapes.Analyze data to identify potential leads, target markets, and key decision-makers.Develop and maintain databases of prospective clients, ensuring data accuracy and relevancy.Utilize CRM tools and analytics platforms to track lead generation performance and suggest improvements.Collaborate with the marketing team to develop targeted campaigns based on research insights.Monitor and report on key performance indicators (KPIs) related to lead generation and conversion rates.Identify new business opportunities through data-driven analysis and strategic recommendations.Support sales teams with research-backed insights and detailed lead profiling.Preferred candidate profile : Bachelors degree in Business, Marketing, Economics, Data Analytics, or a related field.5+ years of experience in market research, business analysis, and lead generation.Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.Proficiency in CRM software (e.g., Salesforce, HubSpot) and data analysis tools (e.g., Excel, Google Analytics, Power BI).Excellent communication and presentation skills.Ability to work independently and collaboratively in a fast-paced environment.Knowledge of digital marketing strategies and B2B lead generation best practices is a plus.Health care experience a plus.Perks and benefits : BonusMediclaim Flexible Working hours