Group Head - Digital Planning

6 - 8 years

25.0 - 30.0 Lacs P.A.

Mumbai

Posted:3 months ago| Platform: Naukri logo

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Skills Required

Digital mediaIntegrated marketingSocial mediaAnalyticalAgiledigital strategyStrategic alliancesGamingMedia planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

On-site Agency : Havas Media Job Description Summary : This role requires an innovative and pro-active digital media planner and buyer with a natural ability in client servicing. As the Group Head, you will be required to plan and take ownership of cross-channel, buy, implement, optimize and report on brand and performance media campaigns across a wide variety of platforms. Job Description : KEY RESPONSIBILITIES: Client engagement. Understanding briefs from client working on media plans. Handling Digital Media planning / buying for allocated set of accounts. Working on digital strategy for clients support the director digital to drive the same. Deep understanding of media planning basics and platform understanding of Google, Meta etc. Working on client briefs, post campaign analysis, reports, delivering as per goals set for campaigns Working with internal stakeholders such as biddable team, ad ops team to ensure campaign set up is done and campaigns are optimised as per plan Build a solid relationship with the client to ensure smooth functioning of requirements expectations PROFILE REQUIREMENTS: 6-7 years of relevant work experience Post Graduate Degree/ Diploma in Advertising / Marketing / Communication Solid understanding of marketing and media planning principles Experience using technology to connect with key target audience segment Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore PREFERRED SKILLS: Excellent research and analytical thinking skills Excellent verbal and writing skills Resourceful problem solver Team player, and ability to work under pressure Experience in performance and programmatic media planning would be an advantage About Havas Media Network India Havas Media Network India is a media conglomerate that operates within a global framework - Mx - to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning buying, PR, social media, mobile, sports entertainment, data, research analytics services across traditional and digital media. It consists of media networks - Havas Media, PivotRoots and Arena Media, and specialist brands - Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data analytics), Socialyse (social media), KlugKlug (influencer marketing) Havas Media Tribes (out-of-home). For more information, visit https://in.havas.com/ follow Havas Media Network on social media. About Havas Founded in 1835 in Paris, Havas is one of the world s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com . About Havas India Havas India gathers the expertise of 21 agencies, specialised divisions and strategic alliances across 3 verticals: Havas Media Network - Havas Media, PivotRoots (integrated digital), Arena Media, Havas Market (e-commerce), Havas Play (sports, entertainment content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data analytics), Socialyse (pure play social media); strategic alliances: Havas Media Tribes (out-of-home), Havas Play Gameplan (sports marketing) and KlugKlug (influencer tech stack) Havas Creative Network - Havas Worldwide India (creative), Havas People India (talent communications employer branding), Havas CX India (customer experience), ekino (technology consulting digital deployment), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale) Havas Health You - Havas Life Sorento (health wellness communications) With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 Dec 2023 - Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DEI initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people. Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job. For more information, visit https://in.havas.com/ and follow Havas India on social media. #LI-PT1 Contract Type : Permanent

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