GTM & Partner Marketing Specialist

Job Description

Job Title: GTM & Partner Marketing Specialist About the Role: We are seeking a strategic and hands-on GTM & Partner Marketing Specialist to drive go-to-market initiatives, partner co-marketing programs, and community engagement across our brands: Envision eCommerce, Envision Salesforce, and ServiceSmartz. This role is pivotal in aligning marketing strategies with business objectives, enhancing partner relationships, and fostering community growth. Key Responsibilities: Go-to-Market Strategy & Execution: Develop and implement comprehensive GTM plans for product launches and service offerings. Collaborate with cross-functional teams to ensure alignment of messaging and positioning. Analyze market trends and customer insights to inform strategy. Partner Marketing: Build and nurture relationships with key partners, including Adobe, Salesforce, and Microsoft. Design and execute co-marketing campaigns, joint webinars, and events. Develop partner enablement materials and training programs. Community Engagement: Establish and grow online communities around our service offerings. Organize and manage community events, webinars, and forums. Engage with community members to gather feedback and foster loyalty. Performance Tracking & Reporting: Monitor and analyze the effectiveness of GTM and partner marketing initiatives. Provide regular reports and insights to stakeholders. Adjust strategies based on performance data and feedback. Qualifications: Bachelors degree in Marketing, Business, or a related field. 7-8 years of experience in GTM strategy, partner marketing, and community engagement. Proven track record of successful product launches and partner collaborations. Strong understanding of B2B SaaS marketing dynamics. Excellent communication, negotiation, and interpersonal skills. Proficiency in marketing automation tools and CRM systems. Preferred Experience: Experience with Adobe Commerce, Salesforce, and ServiceNow ecosystems. Familiarity with the North American, ANZ, and Middle Eastern markets. Previous involvement in building and managing online communities.