Job Description

We are seeking a strategic and innovative Head of Digital Marketing to lead our digital marketing initiatives within the debt fintech sector. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, brand awareness, and engagement for our debt management and lending solutions. You will oversee all digital channels, leverage data-driven insights, and collaborate cross-functionally to optimize marketing campaigns that resonate with our target audience. The position requires a deep understanding of fintech industry dynamics, consumer behaviour, and the latest digital marketing trends to position our brand as a trusted leader in debt fintech services. Roles & Responsibilities Develop and implement integrated digital marketing strategies aligned with business goals. Manage and optimize multi-channel campaigns across social media, SEM, SEO, email, content, and programmatic advertising. Lead brand positioning and messaging to effectively communicate our value propositions. Analyze market trends, customer insights, and campaign performance to refine marketing approaches. Collaborate with product, sales, and customer support teams to ensure cohesive go-to-market strategies. Oversee digital content creation, including blogs, videos, and webinars, to engage target audiences. Monitor budgets, forecast ROI, and report on key performance metrics to senior management. Stay abreast of emerging digital marketing tools and fintech industry developments to ensure innovative campaign execution.