Job Description

We are supporting one of our Financial Services portfolio company to add a Head of Marketing to the core team. More on the role below - On behalf of the firm: Who We’re Looking For: The company is at a pivotal stage in its journey toward profitability. Over the next couple of years, we are committed to adopting a frugal and resourceful approach to growth. We are seeking a Marketing Leader who embodies this mindset and is adept at leveraging organic growth strategies to drive impactful results. This role will collaborate closely with the leadership team and will have a strong focus on Brand development while seamlessly integrating other key pillars such as Performance Marketing, Social Media, Public Relations (PR), and Growth Strategies. The ideal candidate will bring a balanced perspective, ensuring brand consistency and resonance while aligning marketing efforts with our business goals. Some of the key attributes which we are looking in this role are as follows Strategy & Leadership: Develop and execute a marketing strategy aligned with growth and profitability goals of different suite of banking products i.e Saving , CC , Lending , Personal Finance. Build, mentor, and lead a high-performing marketing team across branding, growth, and performance. Performance Marketing & Growth: Manage and optimize paid/organic channels (SEM, social media, partnerships). Drive CAC, LTV, and ROI improvements with growth experiments and data insights. Branding & Positioning: Create and execute campaigns to strengthen brand awareness and loyalty. Develop detailed Brand Strategy Ensure consistent messaging across all touchpoints. User Retention & Engagement: Build retention strategies to reduce churn and increase engagement. Lead loyalty and referral programs with data-driven insights. Profitability & Resourcefulness: Ensure marketing decisions are cost-efficient and ROI-focused. Optimize the marketing budget for maximum impact. Analytics & Reporting: Track and analyze marketing performance to guide decision-making. Share actionable insights with leadership. What is needed for this role: Minimum of 10-12+ Years of overall Experience . Max 18-20 years. Have built, mentored, managed & retained high-performing teams and set them up for long success within the organization Proven track record of launching /scaling different User Centric Products from 1-10. Experience of Building Brand Narrative: The role will require working closely with the digital team, brand managers, design, eCommerce, social media, copywriters, PR, and executives, to ensure all marketing campaigns are in alignment with the core brand message. Experience of working in financial services or Consumer product ecosystem will be a huge preference Why you should work with us: We like people who behave like owners, and we place a high regard on those who take ownership and see projects through to completion. We take pleasure in tackling meaningful problems by understanding pain points and developing intuitive experiences that delight customers. We appreciate those who can participate in healthy conflict and are able to commit to every decision as if it were their own. We value consent, over consensus. In our relentless pursuit of excellence, we consistently set higher standards. If you crave continuous learning, growth, and improvement in a dynamic environment do reach out. Show more Show less