Head of Growth

Job Description

Role Overview: As the Head of Growth, you will be responsible for driving the company's overall marketing strategy, branding, and digital campaigns and handling the marketing budget. You will play a key role in positioning us as a market leader in the clinical beauty sector. The ideal candidate will have extensive experience in media, digital marketing, and preferably a background in leading marketing for their organisation for offline and in non-metro cities. Key responsibilities: - Develop and execute a comprehensive marketing strategy that aligns with business goals to drive customer acquisition and revenue growth. - Lead all marketing efforts, including identifying growth levers, brand positioning, campaigns, events, and public relations for category and brand - Lead and optimize all digital marketing channels, including social media, SEO, paid campaigns, and email marketing to drive user acquisition and engagement. - Be the brand custodian and own the brand metrics and ORM - Collaborate across functions with sales, product, and other teams to scale business performance efficiently - Scale marketing budgets while maintaining marketing efficiencies - Leverage data-driven insights to measure the success of marketing initiatives and optimize future efforts. - Work closely with leadership to prepare the brand for expansion into new markets Required Experience & Qualifications: - 12-15 years of experience in Marketing with atleast 5 years of experience in a Leadership role - Media & Digital Expertise: Proven experience with media exposure, including handling PR and communication, and managing digital marketing strategies in a startup or fast-growing digital environment. - Industry Experience: Prior experience in digital-first companies or startups is essential; FMCG experience is highly preferred. - Leadership Experience: Strong leadership and team management skills, with the ability to inspire and lead a diverse marketing team. Show more Show less