Head of Lending Business SMIFS Limited

Job Description

We are seeking an experienced and dynamic professional to lead our lending business expansion across India . This strategic role demands expertise in loan origination, business development, team leadership, and P&L management . The ideal candidate will have a proven track record in building and scaling lending operations , with strong industry connections in banks and NBFCs . This is a high-impact leadership position for someone who can drive lead generation, establish strategic partnerships, and optimize revenue growth in the lending sector . Key Responsibilities Strategic Leadership & Growth Develop and execute a nationwide strategy to scale up loan origination and revenue across personal loans, business loans, home loans, education loans, and loans against property . Identify new lending opportunities based on market trends, regulatory changes, and competitive insights. Lead Generation & Business Expansion Implement effective multi-channel lead generation strategies , including: Digital Marketing: Social media, Google Ads, SEO, and content marketing. Strategic Partnerships: Collaborate with financial service providers, fintech companies, and B2B affiliates. Traditional Outreach: Offline marketing, networking, and event-based promotions. Relationship Management Build and maintain strong relationships with key stakeholders at banks, NBFCs, and financial institutions for seamless loan facilitation. Negotiate better lending terms, credit lines, and processing efficiencies to enhance profitability. Team Leadership & Performance Management Lead and mentor a team of sales, marketing, and operations professionals , driving them toward ambitious business targets. Foster a high-performance culture focused on excellence in client service and operational efficiency . Operational & Financial Management Oversee the entire lending process , ensuring compliance with RBI regulations and internal risk management policies. Monitor key financial metrics , optimize profitability, and manage the P&L for the lending division . Develop and manage the annual budget , ensuring cost-effective growth. Who Should Apply? Experience & Expertise Minimum 10 years of experience in the lending or financial services sector, with at least 5 years in a leadership role with P&L responsibility. Proven track record of building and managing successful lending businesses with a focus on lead generation, partnerships, and scaling operations. Deep understanding of credit assessment, loan processing, risk management, and regulatory compliance . Established network of contacts within banks and NBFCs in India. Skills & Competencies Strategic thinker with a growth-driven mindset. Expert in digital marketing and lead generation techniques. Excellent negotiation and stakeholder management skills. Strong leadership, team management, and problem-solving abilities . Proficiency in financial analysis, budgeting, and performance tracking. Preferred Background Candidates with experience at companies like Andromeda, Finwizz, RKPL , or similar organizations will be given preference. Bachelor s degree in Finance, Business Administration, or a related field; MBA preferred .