Head of Product Marketing

Job Description

Head - Product Marketing Mumbai, India | Marketing Team | Full-time Job Description As a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This includes Defining the Vision - develop product positioning, messaging and value propositions that differentiate solutions in the marketplace. Making an enterprise SaaS product successful in the market in collaboration with product, marketing, sales & CSM teams. Key Responsibilities ● Build long-term strategies for the product positioning by leveraging global customer reach across all channels. ● Provide inputs and build strategies for product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings. ● Define team's strategy, budget, hiring and OKR's to build and measure team results. ● Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly ● Understand market trends, customer requirements, usage and buying behavior to better identify market opportunities and customer demand for product offerings ● Define and execute the Product marketing strategy in partnership with Sales, Public Relations, and global teams to ensure alignment of common goals ● Forecast monthly and quarterly pipeline goals for inbound and outbound sales engines ● Analyze and report on marketing campaigns' effectiveness, identifying areas for improvement and optimization ● Build and own product adoption and user engagement strategies ● Undertaking Competitive/Market Intelligence studies for competitor comparison, product positioning, content strategy, brand image, product roadmap and industry reports. ● Undertaking brand strategy and communication exercises, consumer behavior studies to understand product usage, uncover industry use cases, product industry fitment, user feedback, NPS, ICP/buyer persona and UX/UI studies. Preferred Qualifications ● 18+ years of experience in core product marketing across GTM, Sales Enablement, Evangelism, Product Adoption and Customer Marketing ● MarTech Experience is a Plus ● Team Handling experience of 5+ years in B2B SaaS function ● 5+ years of experience of working in SaaS (software as a service) industry ● Ability to influence teams at the business unit level ● Expertise with Product Company and Consumer Based customers ● Should have represented the company at conferences, podcasts or other large scale activations. Why Netcore? Being first is in our nature. Netcore Cloud is the first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention. Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for businesses of all sizes. Headquartered in Mumbai, we have our global footprint in 20+ countries worldwide across Americas, EU and SEA. Our Customer Engagement and Experience platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine. We currently work with 5000+ enterprise brands across 20 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience (CEE) platform. What’s in it for you? • Immense growth, continuous learning and connecting with the top-notch brands • Work with some of the most innovative brains. • Medium to adopt to latest SaaS tools and work with agencies in the US. • Opportunity to explore your entrepreneurial mindset. • Open culture where your creative bug gets activated. • Gateway to build your own network amongst CMO’s, CPO’s & Founders across globe. Additional Information: Netcore is certified as a Great Place to Work for five consecutive years and only reinforces Netcore’s principle of being a people-centric company – where you will not be just an employee but a family member of the organization. A career at Netcore is more than just a job — it’s an opportunity to shape the future. If this sounds like a company you would like to be a part of, and a role you would thrive in to create impact, apply now! Show more Show less