Creating Loyalty programs for retailers & electricians.

1. Drive regional business growth and profitability in the targeted states / cities for Small Kitchen Appliances & Personal Grooming business, working closely with head office-based sales, category and brand marketing functions, regional and branch team focusing on right product / channel / market input (schemes & consumer promos) approach fitting to local markets requirements 2. Define / Reshape go-to-market approach for Kitchen appliances BU of the region a. Estimate business opportunity for different segments in Cooktop & Chimney. b. Analyze local position (regional SWOT) and formulate strategy for desired growth and profitabilityc. Build right product road map for SDAPG in association with respective category marketing teams d. Define right channel strategy and its growth plan and execute with the help of sales team e. Define and operate right price positioning, segment by segment, basis competitive benchmark and internal objectives in consultation with category marketing f. Formulate yearly marketing plan suited for business growth and execute diligently using ROI concept 3. Build cohesive sales team basis new structure to meet defined goal for the region 4. Define and execute the regional sales organizational structure basis new brand strategy.a. Hire right talent for right position and harness them to give the desired business results b. Ensure the continuous development of the manpower through timely training interventions (including compliance)c. Build succession plan for all key positions at the region

Drive regional business growth and profitability in the targeted states / cities for Kitchen Appliances (Cooktop & Chimney) business, working closely with head office-based sales, category and brand marketing functions, regional and branch team focusing on right product / channel / market input (schemes & consumer promos) approach fitting to local markets requirements Define / Reshape go-to-market approach for Kitchen appliances BU of the region Estimate business opportunity for different segments in Cooktop & Chimney. Analyze local position (regional SWOT) and formulate strategy for desired growth and profitabilityBuild right product road map for SDAPG in association with respective category marketing teams Define right channel strategy and its growth plan and execute with the help of sales team Define and operate right price positioning, segment by segment, basis competitive benchmark and internal objectives in consultation with category marketing Formulate yearly marketing plan suited for business growth and execute diligently using ROI concept Build cohesive sales team basis new structure to meet defined goal for the region Define and execute the regional sales organizational structure basis new brand strategy.Hire right talent for right position and harness them to give the desired business results Ensure the continuous development of the manpower through timely training interventions (including compliance)Build succession plan for all key positions at the region Drive business & operational excellence in the regionsWork closely with the regional cross functional team (including Commercial, logistics and service) to drive operational excellence leading to accelerated business growth, rigorous and timely account reconciliation, targeted collection, forecasting and fulfillment, high level of consumer satisfaction Maintain strategic relationship with key partners and build right planning

Key responsibilities:Product Management (Own)Primarily own the product roadmap for a pipeline of use cases. Drive Use Cases & feature conceptualization to enhance the SuperApp positioning & provide more meaningful reasons for consumers to come to the app.Write the Business Requirement document, publish and manage delivery from stakeholdersReview the Functional Solution Document.Co-ordinate with multiple stakeholders (internal & partners) for timely and error free use cases delivery: UX/UI design team, app tech team R&D team Bengaluru, Micro-services- IT team, business/functions for respective use caseHold SCRUM calls, actively perform Project Management using required toolsClosely monitor app performance/health - issues, uninstalls, crashes & co-ordinate with tech teams for corrective actionClosely track app performance, metrics, funnel analysis, reporting on tools such as Adobe Analytics, MoEngage and Google Analytics/console.Product Growth Marketing (Own)Drive App User acquisition and popularize the app in the market influencing metrics such as Installs & MAU/DAU. Make strategies to reach 5 Mn installs as a mid term goal & put in place an action plan for sameAlso own sub metrics from the app like e-shop sales, AMC sales, IOT device onboarded, % SR raised, Loyalty enrolment etcConceptualize marketing programs to increase Installs, App engagement & Monetization using digital marketing and ATL/BTL, retail activation. Co-ordinate with marcom, agency, branch sales team, field service team, Sales Promoters for same.Other Digital Platforms (Support)Additionally, as required from time to time, work with CX team/mates, leader on the broader CX agenda of driving Consumer Lifetime ValueSupport use cases on chatbot (whatsapp, web, app) and user acquisition via partners such as Haptik, Tech teamAlso, oversee other digital platforms/ emerging technologies and support project management for programs to drive CXRole & responsibilities

Campaign Management Plan, Strategize and execute, and optimize digital marketing campaigns across various channels, including social media advertising, display advertising, email marketing, influencer and content marketing. Monitor campaign performance, adjust strategies as needed, and ensure timely delivery of results. Plan and manage online advertising campaigns for the brand, including pay-per-click (PPC) advertising, and lead generation campaigns. Optimize campaigns to achieve maximum ROI and track performance using relevant analytics tools. Hands On Experience with handling multiple categories stakeholders /Vendors/ Media agencies for daily operations.Social Media Management & ORM: Manage social media platforms and develop strategies to grow brands social media presence. Monitor social media trends, engage with the audience, and analyse social media metrics to optimize campaigns. Prepare monthly social media calendar & Create UGC Content through social media for garnering higher engagement and community growth. Managing Brand Reputation Online- Managing complaints with effective closures to consumers and maintain positive sentiments for the brand.Website Management & CRM: Managing & Monitoring website, UI & UX optimization as per products & services. Align the website with the organization's brand, strategy and standards. Develop website content to support organizational goals and strategies and ensure the website complies with the appropriate laws and regulations. Improving search engine results through website design and customer experience optimization. Develop and execute SEO strategies to improve organic search rankings and increase website traffic. Conduct keyword research, optimize website content, and monitor SEO performance regularly.Content Marketing Create compelling and engaging content for various digital platforms, including collaboration with creators, websites, blogs, social media, and email marketing campaigns. Develop content calendars and oversee content distribution to drive brand awareness and customer engagement.Create and monitor content for E commerce Campaigns to tap on to the lower funnel activities along with measuring the content effectiveness.Analytics and Reporting: Monitor and analyse key digital marketing metrics, generate reports, and provide actionable insights to optimize campaigns and improve marketing effectiveness. Utilize web analytics tools and marketing automation platforms to track customer behaviour and campaign performance.