Job Description

Job Type- Full time on Pay roll The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Practice: Strategy & Consulting Global Network Areas of Work: Areas of Work: Content strategy, content management system, digital asset management system, omni-channel content activation | Level: Sr Manager Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad Years of Exp: 12+ years Qualification MBA Must our experience counts! Gathering and documenting requirements, creating and maintaining functional specifications for DXP/DAM/CMS. 8+ year of implementing web content management and/or eCommerce applications. Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms. Hands on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore etc. Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets and workflow customization/creation. Experience in distributing content efficiently and measuring impact across owned & earned channels (Website, email, blogs, social media pages, you tube etc.) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit and content discovery platforms such as Taboola, Outbrain etc. Proficient understanding of cross-browser, cross device compatibility needs, SEO fundamentals. Working experience with JIRA, Confluence or similar tools. Working experience with Agile methodology and Scrum practices, writing user stories Monitoring trends, analyzing data, to optimize content marketing campaigns. Identifying marketing process improvement opportunities Developing / supporting development of MarTech/AdTech platform technology Experience in working with middle to senior management levels within existing organization / client organizations. Experience in working across multiple industries. The key responsibilities will include the following: Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts. Strategize for content format and templates, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth. Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process. Understand, design the internal component’s workflows/process of DAM/CMS and their integration with remaining marketing components such as MRM (Marketing resource management), workflow management, PIM (Product information management, MAM (Media asset management), digital rights and licensing management (DRM), CMP (content marketing platform), CSPs (Content service platforms) or content editing/development suites, content collaboration tools, hyper personalization tools, multi-channel marketing hubs. Evaluate & document business processes, existing workflows and systems, create requirements for new processes, develop use cases, and manage requirement changes. Overall, lead content management process and technology assessment, KPI and its definition, vendor assessment for different technologies including Adobe. Develop and manage a team of content management specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc. Drive business development efforts and thought leadership in the content management space.