Job Description

Hiring for Asst.Manager-Cardio-Vascular for International Marketing-Hyderabad Department: International Marketing Location: Hyderabad Position Level: Assistant Manager Portfolio: Cardio-Vascular Therapy expertise: Antihypertensives, Non-Vitamin K Oral Anticoagulants, Antiplatelet preferably Experience - 5-7 years Key Responsibilities: 1. Brand Leadership & Strategic Influence Develop compelling brand positioning and messaging for the Cardiac therapy portfolio, aligned with clinical insights and market needs. Define differentiation strategies based on competitive analysis and market intelligence. Collaborate with regional teams to adapt global strategies for local markets while ensuring compliance and scientific accuracy. Guide affiliate marketing teams and senior leadership in shaping and executing country-level plans. 2. Promotional Strategy & Campaign Execution Create innovative, scientifically sound marketing collaterals, including brochures, flyers, digital assets, LBLs, Scientific collaterals & Out-Clinic Communication materials. Drive the development of high-impact promotional campaigns, working with creative and regional teams. Design targeted communication strategies for HCPs, patients, and caregivers to enhance therapy awareness and adoption. 3. Business Region Support & Training Provide strategic marketing support to Business development teams across multiple countries. Develop & deliver product training modules (Global Deck) in collaboration with the medical team. Gather customer feedback and market insights to optimize marketing impact. 4. Market Intelligence & Competitive Strategy Monitor market trends, competitor strategies, and advancements in cardiovascular care. Ensure marketing strategies align with regulatory and medical compliance standards. Offer data-driven recommendations to leadership and affiliates to drive brand success. 5. Cross-Functional Collaboration & Execution Coordinate with Creative, Medical, and Regulatory teams to ensure seamless execution of marketing initiatives. Align international marketing efforts with regional and country-level teams for effective implementation. 6. New Launch Responsibilities Leads market research, defines launch in/Ex clinic communication strategy, engages KOLs, ensures regulatory compliance, drives commercialization, and monitors post-launch performance for emerging CVD therapies. 6. Strong therapy Expertise Strong expertise in emerging cardiovascular therapies, including next-gen anticoagulants, novel antiplatelet & ARNI therapies, with a proven track record in product launches, market access, and lifecycle management. The candidate should excel in HCP engagement, digital innovation, and market adoption strategies, with strategic experience in market segmentation, targeting, and brand positioning for heart failure and thrombosis. A deep understanding of ARBs, ACE inhibitors, ARNI, and advanced cardiac therapies, along with strong scientific and commercial acumen are essential.