Job Description

Must Have: Over 6 years of strong hands on experience with Salesforce Marketing Cloud (SFMC). Proficiency in configuring Marketing cloud Connect for integrations with CRM, Data Cloud, and Marketing Cloud Intelligence (MCI). Expertise in: Building custom advanced Marketing cloud web forms (including UTM settings, dynamic content, CRM lookup, and CRM updates). Writing and utilizing AMP script, SSJS, and JavaScript. Experience in Mobile Studio/SMS, API's/Packages, Heroku, Practical knowledge of HTML, CSS, and JavaScript for development and customization. Experience in building and configuring: Automations for data processing, importing, lookups, and updates to CRM. Customer journeys with advanced features (e.g., web forms, data integrations). Ability to manage and optimize complex journey requests. Proficiency in conducting code reviews and testing (SIT and UAT). Good to Have: In depth understanding of Salesforce CRM, including: CRM data structure and platform functionalities. Lead Management, Consent Management, and Customer 360-view concepts. Familiarity with: Personalization data points such as segmentation, grading, classification, and profiling. Segment creation in Salesforce Data Cloud