Responsibilities of Manager Digital MarketingOversee intake and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders Analyse and interpret data to drive decision-making and optimize campaign performance. Generate leads from every possible source while controlling overall ROI and manage monthly, quarterly and annual budgets for the Marketing department Track, report and optimize key business metrics across different channels using a variety of tools Researching and analysing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS End-to-end coordination with partner media agencies for successful deployment of campaigns. Responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platformsEnsuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels Implementing marketing automation and lead generation strategies Have managed the budgets of at least 10-15 crores per annum Staying updated with the latest performance marketing trends and technologiesAchieve company sales targets using paid marketing channels: o Google: Search, YouTube, AdWords, GDN, GDC, Pmax, Affiliates, Bing Meta Reach, Awareness and conversion, re-targeting Social: Facebook, Instagram Education Portals – Shiksha, College Dekho, Career 360, Get my Uni & Others Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS Lead video content marketing using creatives, audiences, A/B tests Build cross-platform FUNNELS to implement retargeting strategies Working knowledge of SEO is preferanble Education & Skills 1. BCA/ MCA, BTech from Top Tier University 2. 7- 12 years of brand experience in Agency, Edtech, FMCG, Banking, Airlines, Travel and other service-oriented industries 3. Strong background and experience in lead generation, tech stack, API Integration 4. Excellent analytical, creative, strategic, and problem-solving skills, as well as the ability to work under pressure, handle multiple projects, and adapt to changes. 5. Outstanding leadership, communication, collaboration, and interpersonal skills, as well as a passion for customer acquisition. 6. ROAS and ROMI driven mindsetContact No.: 7709051927 (HR)

Manager Payroll Key Responsibilities:Execute accurate, timely payroll for all staff members.Maintain and update detailed, confidential payroll records and databases.Ensure adherence to required payroll regulations, as well as university-specific policies and legal requirements in both academic and non-academic areas.Generate and analyze payroll reports for internal audits and external regulatory compliance.Stay current on legislative changes affecting payroll and private university operations, adapting processes accordingly.Work collaboratively with HR, Finance, and Legal teams to resolve payroll discrepancies and ensure policy compliance.Serve as the point of contact for payroll-related inquiries from employees.Assist with benefits administration and coordination with external vendors, particularly during system upgrades or audits.Identify and implement process improvements to enhance efficiency and accuracy in payroll management.Qualifications & Requirements:Masters degree in Accounting, Finance, Human Resources, or a related field.Minimum of 5 - 6 years of payroll processing experience; prior experience in a higher education environment or a similar complex organization is highly desirable.In-depth knowledge of payroll laws, tax regulations, and compliance standards, including those unique to academic institutions.Proficiency with payroll software and advanced skills in Microsoft Excel and other MS Office applications.Exceptional attention to detail, strong analytical skills, and the ability to handle sensitive information confidentially.Excellent communication and interpersonal skills, with the ability to collaborate effectively across multiple departments.Contact No.: 7709051927 (HR)

Key Responsibilities of Manager- Brand Marketing Acts as a Brand Custodian of the University.Responsible for defining and communicating the vision, mission, values, and personality of a brand, as well as its positioning, differentiation, and value proposition in the market. Conduct research and analysis to understand the needs, preferences, and behaviors of the target audience, as well as the strengths, weaknesses, opportunities, and threats of the competitors Create a brand architecture, a brand identity, and a brand story that align with the business objectives and resonate with the customers.Lead and inspire a team of brand managers, coordinators, specialists, and assistants, who support them in executing the brand strategy.Ensure that the products align with the brand's values, positioning, and target audience Collaborate with cross-functional teams, including admissions, content, design, and marketing.Foster a culture of innovation and creativity within the brand team and the organization, by encouraging new ideas, experiments, and feedback.Executing and managing the brand strategy across all channels and touchpoints, such as websites, social media, advertising, packaging, events, and customer service.Creating marketing plans, defining campaign objectives, identifying target audience segments, and coordinating with marketing teams to implement campaigns effectively. Collaborate with other departments and external agencies to ensure that the brand message, voice, tone, and visual identity are consistent and coherent in every communication and interaction.Monitor and measure the performance and impact of the brand activities, using metrics such as awareness, recognition, loyalty, satisfaction, and advocacy.Provide analytical reporting of campaigns to stakeholders. Cost & Budget Planning knowledge.Facilitate effective communication among project team members, stakeholders, and other relevant parties. Education & Skills 1. MBA Marketing from Top tier, Tier II business School 2. 7-11 years of brand experience in University, Colleges, Edtech, FMCG, Banking, Airlines, Travel and other service oriented 3. Strong background and experience in marketing, branding, communication, and research, as well as a solid understanding of the industry, the market, and the customer. 4. Excellent analytical, creative, strategic, and problem-solving skills, as well as the ability to work under pressure, handle multiple projects, and adapt to changes. 5. Outstanding leadership, communication, collaboration, and interpersonal skills, as well as a passion for brands and customers. Contact NO.: 7709051927 (HR)