Key Responsibilities1. Industry & Corporate Relations ManagementDevelop and maintain relationships with recruiters across industries. Identify new job opportunities by reaching out to potential employers. Coordinate with HR professionals and hiring managers for campus recruitment drives. Organize industry-academia interactions such as guest lectures, industry visits, and corporate tie-ups. 2. Placement Strategy & PlanningSet placement targets and ensure high placement rates. Develop and implement strategies for improving student employability. Analyze past placement trends and market demand to align training programs accordingly. Maintain a database of companies, job profiles, and industry requirements. 3. Student Training & PreparationConduct pre-placement training, including resume building, aptitude tests, mock interviews, and group discussions. Identify skill gaps and arrange relevant training programs. Organize mentorship programs by connecting students with alumni and industry experts. Guide students on career paths, job roles, and industry expectations. 4. Internship & Final Placement CoordinationOrganize summer internships and final placements for students. Ensure students meet the eligibility criteria for placements. Handle coordination and logistics of placement drives, including scheduling and company interactions. Resolve student concerns related to internships and placements. 5. Alumni & Employer EngagementBuild and maintain strong alumni networks for placement referrals. Organize alumni meets and invite successful alumni for career guidance sessions. Gather employer feedback to improve placement training and curriculum. 6. Documentation & ReportingMaintain detailed placement records, including student offers, salaries, and industry trends. Generate placement reports and share insights with management. Ensure compliance with institute policies and accreditation requirements.

KEY RESPONSIBILITY AREAS (KRA) FOR SENIOR MARKETING MANAGER1. Strategic Marketing & BrandingDevelop and execute comprehensive publicity strategies and marketing campaigns to enhance the universitys brand image and visibility.Ensure all marketing materials, communications, and digital content align with brand standards and positioning.Identify and implement new promotional opportunities to expand the university’s reach and engagement with stakeholders.2. Public Relations (PR) & Media ManagementDevelop, execute, and manage PR campaigns and media relations strategies to build a positive brand reputation.Establish and maintain strong relationships with journalists, media personnel, and influencers to secure media coverage.Organize press conferences, HR meets, and campus media visits every 3-6 months to ensure continuous media engagement.Monitor media coverage, respond to inquiries, and proactively manage the university’s public image.3. Content Development & CommunicationsWrite, edit, and distribute compelling content including press releases, blog posts, newsletters, website content, and other marketing materials.Ensure all communication materials maintain consistency in messaging and brand guidelines.Collaborate with academic and admissions teams to craft promotional messages tailored to different target audiences.4. Digital & Social Media MarketingOversee the university’s digital marketing strategy, including SEO, SEM, PPC campaigns, and social media management.Plan and execute social media campaigns to engage prospective students, alumni, and other stakeholders.Manage and update website content to ensure accuracy, relevancy, and optimization for search engines.Track digital analytics and performance metrics to optimize marketing strategies.5. Event Management & OutreachPlan, organize, and attend promotional events such as award functions, open days, exhibitions, tours, and industry meetups.Represent the university at admission fairs and exhibitions in various cities to attract potential students.Develop and deliver institute presentations to prospective students, corporate partners, and other stakeholders.6. Stakeholder Collaboration & Admission SupportWork closely with the admissions and marketing team to design and implement student recruitment campaigns.Collaborate with faculty, alumni, and industry experts to enhance marketing initiatives and public engagement.Provide timely updates and reports on PR and marketing campaign progress to all stakeholders.7. Marketing Collateral DevelopmentEdit and update promotional materials such as brochures, flyers, videos, and social media content.Maintain an archive of digital assets, including photographs and videos, for marketing and publicity purposes.8. Telemarketing & Counseling Team ManagementOversee and guide the telemarketing and counseling teams to ensure 100% productivity in student recruitment.Develop call scripts and ensure the team is trained to handle inquiries professionally and effectively.9. Reputation & Crisis ManagementMonitor and manage the university’s reputation across online and offline platforms.Handle crisis communication and respond promptly to any PR-related challenges.Seek innovative ways to enhance the university’s image through thought leadership and community engagement.10. Performance Tracking & ReportingTrack and analyze key performance indicators (KPIs) for marketing, PR, and digital campaigns.Prepare reports and insights to assess the effectiveness of strategies and suggest improvements.Stay updated on industry trends, competitor strategies, and emerging marketing technologies to refine marketing plans.

1. Industry & Corporate Engagement Build and maintain strong relationships with corporate recruiters across industries.Increase the number of recruiters participating in campus placement drives.Identify new job and internship opportunities for students.Conduct corporate outreach via emails, calls, LinkedIn, and industry events.Maintain a database of company contacts, hiring trends, and recruitment requirements.2. Campus Recruitment Drive Management (20%)Coordinate with companies for scheduling campus recruitment drives.Ensure smooth execution of pre-placement talks, aptitude tests, and interviews.Provide logistical support for recruiters visiting the campus.Assist in documentation and offer letter distribution.3. Internship & Live Project Facilitation (15%)Identify and secure internship opportunities across domains.Ensure students are placed in meaningful internships with relevant learning outcomes.Facilitate short-term live projects, industry training programs, and workshops.Monitor student performance during internships and collect employer feedback.4. Corporate Events & Alumni Engagement (15%)Organize networking events, guest lectures, and industry-academia interactions.Collaborate with alumni for mentorship, referrals, and hiring opportunities.Plan corporate roundtables, job fairs, and panel discussions.5. Reporting & Data Management (10%)Maintain detailed placement records, including job offers, salary packages, and employer details.Track industry trends and provide insights for improving placement strategies.Generate periodic reports for management review.