Influencer Marketing Associate

Job Description

Our influencers are a great way to connect with our potential consumers, raise awareness about hormone tracking, and introduce them to Inito for those who want to conceive and improve thier overall well being. Key points: We are seeking a trailblazer to build and execute our influencer marketing strategy with the use of thought-provoking campaigns, aiming to cultivate a strong community of 180+ relevant influencers. And, we want someone who can be a key driver in how potential customers perceive Inito by formulating a brand collaborations strategy. Additionally, we expect the person to: Build and manage a lean team/agency as an execution arm to scale this programme. Build a community of influencers/affiliates that are an extension of our company - aligned to the goals of building a category of hormone tracking for those wanting to conceive and those who want to understand about their overall hormone health. Identify and build the influencer management platform to track metrics (such as revenue, conversions, ROI, engagement amongst others) Creative first person who is excited to come up with compelling briefs that are relevant to the influencer and consumer. Be on the lookout for culturally relevant trends, styles, formats to incorporate into our strategy. Build a strong rapport with our influencers, both from a 1-1 as well as a community perspective. Being able to negotiate based on market standards/expected ROI Willingness to understand terms such as trying to conceive & medical niche Collaborate with cross-functional teams - design, medical and content, to ensure cohesive messaging and brand consistency across all social media channels. Desired Attributes: Decision-making skills to prioritize & execute campaigns Creatively-inclined & has a desire to try new ideas Proven 4-5 years of experience as Influencer Manager & Brand Collabs within venture backed start-ups, corporate or creative agencies Savvy with social media apps like IG, Tiktok, Facebook, YouTube, etc. Someone who is chronically online . Understanding of relevant metrics to measure the success of a campaign via social media tools & in-house dashboards Willingness to follow US Pop culture. Good management skills & happy to roll-up your sleeves and scale this nascent team into our brand s most ROI positive channel. High agility and bias to action in a channel that needs to be scaled & formalised Willingness to learn information about the human body, women s health and the product. Ability to be able to distill complex information into an easy to read, playful manner. Can understand & interpret insights - answer the why of something working/not working