Influencer Marketing Executive

Job Description

Agra Full time Experience: 2 5 Yrs Job Location: M.G, Road, Agra Employment Type: Full Time Job Description: Oswaal Books Learning Pvt. Ltd. is a dynamic and innovative publishing company that is looking for a creative Influencer Marketing Executive to join our team. As a specialist in Marketing field, we strive to engage with our audience in unique and effective ways, and influencer marketing plays a crucial role in our strategy. Key Responsibilities: Research and identify relevant influencers across various social media platforms. Develop and execute influencer marketing campaigns to meet brand objectives. Cultivate and maintain strong relationships with influencers, negotiating partnerships and contracts. Coordinate and manage influencer content creation and distribution. Monitor and analyze campaign performance metrics to optimize strategies and ROI. Stay updated on industry trends and best practices in influencer marketing. Collaborate with internal teams to integrate influencer marketing into overall marketing strategies. Ensure compliance with FTC guidelines and brand guidelines in all influencer collaborations. Qualifications: Bachelors degree in Marketing, Communications, or related field. Proven experience in influencer marketing or social media management, preferably in a similar industry. Strong understanding of social media platforms and their respective audiences. Excellent communication and negotiation skills. Ability to think creatively and strategically to ideate compelling campaigns. Detail oriented with strong organizational and project management skills. Proficient in analytics tools to track and measure campaign performance. Familiarity with influencer marketing platforms and tools is a plus.