Influencer Marketing Executive

Job Description

Role: Influencer Marketing Executive We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer Location: Chennai, Bengaluru, Gurgaon Love working with influencers and using social media? marketing strategies and creative campaigns. If you are a team player who displays a positive, professional attitude at all times who knows the influencer world, then you are the person we are looking for. To be an Influencer Marketing Executive, one should have Bachelor's degree in Arts or Business Administration or Marketing. Proven track record in outreach campaign strategies. Ability to deliver creative content ideas. Familiarity with online marketing strategies and channels. Impeccable verbal and written communication skills. Well organized with great time management skills. Outstanding project management skills. Excellent interpersonal and relationship building skills. Being bilingual is a plus. Duties and Responsibilities: • Work alongside the operations team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends. • Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting point. • Work alongside the client’s internal team, agency, or/and our Content & Digital PR team to define and manage the social strategy. • Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement. • Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place. • Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard; communicating with social influencers and platform partners with the Creative Content & Digital PR, and Paid Media teams. • Build responses to prospects’ briefs, identifying areas for improvement and ideas for new activity and be able to present these in a compelling way to senior stakeholders. • Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organised (you’ll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude.